Custom Search

How Colour Psychology May Turn A Dull Web-site Into A Delicious Experience

Colour plays an important role in design, especially in website design. Numerous companies use the web as a sales tool now and using the correct colours could express more sales, but getting the colour choices wrong could lead to less users and decreases in sales.Understanding the psychology of colour is vital for all web designers if they want to create a successful web-site. This is because divergent colours affect humans in different ways, and can influence moods and emotions. This means that your colour choice could make your users angry if you get it wrong.Colour can also be used to pointer users to certain zones on a page. For example, you might demand a user to click the buy now button, so creating it stand out is very important.Here is a handbook to how mixed colours influence and affect humans:
Green is associated with the environment, peace and jealousy. It is also a very relaxing colour and is reputable to use for a calming effect.The colour white conjures up notions of purity, simplicity, emptiness and innocence. If used as the major colour in a web site, it creates a clean and simple feel.Blue is a colour is largest commonly associated with corporate web-sites as it is a strong colour that is associated with confidence, coldness, depression, water and peace.
Yellow may be a prestigious colour to bring attention to certain aspects of a web page. It can be linked with joy, happiness and summer.Black is a very favored background colour as it displays off other colours very well. It is associated with feeling of sexiness, style, elegance and power.The colour white is very notorious, in design web-sites like interior design and graphic design. It can create a feeling of space and equity. It is linked to peace, simplicity, purity and light.
Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in web design, presumptively because it is called a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it can be used to give a relaxed feeling to a site.
Brown stands for confidence, reassurance, dirt and poverty. Just like green, it could be used to make a site feel calm and relaxed. It is very accepted with websites to do with nature.Purple may be a very rich colour and it is associated with religion as well as wealth and royalty. It does not seem to be as favourite as other colours in web design but, if used effectively, it can give a site a sense of elegance.
It is evident that colours do not just make a website look pretty, but they also show an underlying effect of user experience and could thus dictate how successful a site can be. Getting the colours right could create a site that users can identify and will make them more willing to use, explore and promote the site to friends. Getting the colours wrong may inadvertently put users off and show them switch off in droves.

By: Katherinna Chubicks

Article Directory: http://www.articledashboard.com

Katherinna Chubicks loves to design websites and provide seo for escorts, adult website design and escort marketing.

© 2005-2011 Article Dashboard