How Colours Can Help Create A Enjoyable And Stimulating Web Site

When designing for the web, one aspect of the design that wants long and hard consideration is colour. Choosing colours without thought or knowledge could discourage users from the site. Picking the right colours with thought and background knowledge could lead to a greater design.Knowing about colour psychology and symbolism is major to knowing which colours affect humans in certain ways. Colour concept is strongly linked to emotions and notions such as happiness, sadness and passion.Colours could also be used to emphasise contrast and highlight sections of a webpage that you might demand the user to see or interact with such as a promotion box or a buy now button.Here is a listing of famed colours and how they make folk feel.
Yellow may be associated with hazard, hope, friendship and wealth. Used in moderation, it could be utilised to highlight sections on a webpage.Green is a redoubtable colour to use to create a calm and relaxed web site, it is linked to mother earth, envy, money and the organic.Blue is associated with corporate, strength, water and harmony and the lighter end of the blue spectrum can be used in web design to create a cool feel.
Black could be related to death, mourning, power and style. Legions heavy metal musicians use black as their main colour due to its links with death and evil.Yellow summons up visions of summer, joy and optimism. It is a colour that may be overwhelming and if used in conjunction with black, it creates a warning feel.Like yellow, red is a colour that is associated with thrive with, sex and spirit. It too may be over powering if over used, but it is widely known to attract attention.
Like green, brown is associated with mother earth, calm and relaxation. There is a trend to use wood textures as a background colour to give the feel of the environment and organics.Light grey is commonly used to create shiny gradient effects in website design. The colour can be associated with elegance, stability and boredom.
Orange is associated with fire, enthusiasm, heat and danger. But it is also a very friendly and youthful colour that is used frequently in websites aimed at youth culture.Tradition, stability, depth and nature are all associated with the colour brown. But it is very similar to green in the fact that it is also related to trees, mother earth and calm.
Knowing about what colours symbolise and the subconscious power of them can be of fantastic benefit when foreseeing web-sites. By knowing the target audience, web designers may thoughtfully choose colours which connect to the end user thus making the site appealing and attractive. E-commerce stages may be improved by guiding the user to the buy now button by drawing attention and creating contrast.

By: Jordan Chummurra

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