Most people have never heard of squeeze pages, but they are fairly simple to explain. They are websites where the reader usually only has two choices, to "opt in" or "leave". Squeeze pages basically give the reader an option to continue on with the task or to just leave the task that is placed on the web pages, usually containing certain business endeavors.
Some squeeze pages provide people with options on how to continue to explore the business opportunity. This, however, is argued by some to no be considered a squeeze page.
Sensible
What is the point of building a web page if all you want visitors to do is decide whether to finish the transaction? The reasoning underpinning squeeze pages is based on the premise that folks interested in goods and services are unlikely to buy them when they first see such things on the Internet. Smart marketers know this. The point of squeeze pages is to capture e-mail information from folks who have shown an interest in goods or services, as well as to obtain their consent. Given this information, the savvy marketer can follow up with these folks and provide them with brochures, pricing, and other information.
Elements
The best kind of squeeze page will provide a lot of interesting information in one place while attracting attention from the website viewer. There are usually a lot of interesting bullet points about what will happen when the user clicks the next button. People become really curious and most will end up clicking to see what will happen next.
Email Usage
The best and most profitable squeeze pages use email to get people to their sites. These emails will extol the great benefits of clicking on the site to find out more information. These emails are sent out by the agents of the product or service. Basically the email will help you pre-sell your product by laying a foundation of interest.
Vents
Most squeeze pages have "leakage" because visitors are able to get past the page without having to click on the proceed button. To prevent this happening, a knowledge of encryption would be handy, so as to encrypt the next page's URL. Alternatively, use email as a tool to gain access to what is promised on the name squeeze page. This way, users would have to submit their email address to find out exactly what is behind the squeeze page.
A good squeeze page is well personalized, in other words, a good squeeze page should be designed with the visitor in mind. There is software available in today's market that will aid marketers in generating a good squeeze page that has a solid, personalized, look. In fact, some squeeze pages will even go far enough as to contain personal information about an individual such as what type of pet they have, or what type of TV they own, etc.
Name squeeze pages are also known as lead capture pages. They are generally popular in multi-level marketing and has been proven by many people to generate down lines and eventually profits. They are particularly effective because they generate a list of interested people who become prospects and clients. Effective squeeze pages provide information that is valuable to those who will be reading it. They are also relatively easy to build because one just need some technique to get people to visit the site.
Some may be doubtful of the capabilities of name squeeze pages in terms of marketing a business and generating profit. However, the basic foundations of these pages make sense and the effectiveness of these pages are proven by millions of Internet marketers.
Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom
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