How Googles "freshness" Update Can Affect Your Online Business

Googles "Freshness" update is designed to give the search giant another boost over their competition. It is supposed to deliver the most up-to-date information on about 35 percent of searches. This is said to increase the relevancy of popular search terms. This change can have an impact on the online business that is interested in SEO. Here is a look at this recent addition and what it means to your search engine optimizing efforts.

Googles "Freshness" update has one main goal and that is to give the most relevant information to its searchers. The algorithm is being improved so it will supply the most current information for some terms, automatically. This will have an impact on time-related searches. If you are looking for the latest sports scores, it will be easier to find the most recent changes. If you place a search only on a certain team, you will automatically get relevant results.

Thirty five percent of searches are supposed to be impacted by the change. However, this does not mean that it affects thirty five percent of keywords that are used for searching. The thirty five percent results means that at least one result on the SERP or search engine results page will be affected. This is enough for the average person to notice a difference.

You will have some search results affected more than others. When searching for the latest gossip or celebrity indiscretions, you will receive some of the most up-to-the minute information. However, you may be searching for household items or clothing and there is no need to provide you with something from a few minutes ago.

Googles "Freshness" update can better meet the needs of those searching the World Wide Web. It has the intelligence to tell the difference between what is relevant and what is not. For example, some kinds of searches will be timeless such as holiday traditions and many kinds of food and drink recipes. There is little need for these things to be updated.

If you have an online business and you are concerned about your rank in Google, you should be aware of how these changes can affect your website traffic. In the past, results are often aimed at a URL for a specific web page. Now, you are going to see more links to articles. This makes RSS more important.

To keep a good search engine rating make sure to keep up with your blog posts and Web content. It is not sufficient to merely update your blog with new postings. You need to update popular postings to stay fresh and relevant. Make sure that you have time-stamped updates and include your social networks.

If you are serious about your SEO methods, you should pay attention to some recent search engine changes. Googles "Freshness" update means that you should keep an eye on RSS feeds, articles, and your blog. Make sure that you keep your content as fresh and relevant as possible. The marketer who stays on top of this change will stay on top of the search engine results pages.

By: Shawn Olson

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