How Professional Article Services Help Protect Against Lsi Dangers
Article services and article writing services have become a massive industry in recent months. Increasingly website owners and online businesses are discovering the advantage in having articles for their websites written by professional writers. A professional article writer who has experience and expertise within the field of search engine optimization is able to create high quality web content which meets more criteria than just one.
The trouble is that previously many people thought that keywords were king. Often people assumed that web content that was rich in keywords with keyword densities of between 2% and 5% or even more would be extremely successful. Certainly for a short while the search engines seemed to favour those websites with article content that was high in keywords. But the major search engines aren't stupid, and they quickly caught on to this tactic.
This is why Google and many other major search engines no longer pay any attention to the keywords meta tag. With website owners stuffing keywords and phrases into this tag it made the whole idea of trying to assess the suitability and relevance of a website a nonsense.
And so Google latent semantic indexing was born. The LSI method assesses the content of websites and online articles in determining just how relevant and appropriate they really are for any given search. Effectively the search engines were doing two things at once: making search results more effective and relevant, and improving the content of websites overall.
The content of sites had to improve or website owners found their site dropping down the search results pages faster than a brick wrapped in lead. It took experts in the English language to provide article services to website owners to ensure that their high ranking positions were reasonably safe. Very quickly those websites which did not employ professional, English speaking article writers and content writers started to fall away from the top positions, letting those higher quality sites enjoy the top spots.
Although the exact algorithms used by Google are known only to the engineers who program the search engine, we do know that the way in which pages are examined uses semantic processing. This means that phrases and words used within the articles and web pages has to not only make good sense as far as the language is concerned, but bears in mind semantic phrases and word equivalents.
Let me give you an example. If your website was all about office chairs, then you may well originally have wanted to stuff your web pages full of content that included the phrase office chairs a fairly significant number of times. In this way you would hope that the major search engines would view your pages as being particularly relevant if users tried to search for that particular phrase.
But with Google's new LSI, some people realised that more than 2% keyword content and the websites could become demoted, or even blacklisted. So alternative phrases started to appear. In our example you might find web pages stuffing the content full of equivalent phrases for office chairs, such as office furniture, office seating, office stools and so forth. The trouble is that Google is well aware of this.
As far as Google is concerned, the phrase office seating may as well be the same as office chairs. So by using each phrase two or three times, you could easily find that your overall keyword density is twice as high as you'd thought. If it's too high remember, you could see your site being deemed unsuitable, and falling off the search results radar.
By employing professional article services, using an English speaking writer to create suitable articles and content for your website, you can be sure that these semantically similar phrases don't end up overloading your pages with keywords, causing more harm than good. In most cases it's only professional writers who can think quickly and accurately about semantic language as they work, taking full advantage of near misses at the same time as avoiding any potential pitfalls.
If you have a website you're thinking of promoting, but are unsure about maximising your content to provide high quality, semantically safe language, then you are highly recommended to use the article writing services of a professional, native English speaker who can offer article services that will achieve the results your online business needs.
Justin Arnold is a full-time freelance writer and SEO expert, who has written many thousands of articles for a large number of companies and organizations around the world. For information on his article writing and SEO services, please visit www.themightierpen.co.uk/article_services.html or for more information on other writing services available, visit www.themightierpen.co.uk .
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