How Seasonal Businesses Can Increase Profits

Seasonal profits go the way of seasonal business...seasonally. Sell pool supplies and you're likely to have a long winter. Offer a chimney cleaning service and summer can last forever. Yet each of these businesses has a unique platform that can't be easily duplicated. Pool supplies are bulky, requiring retail and warehouse space. Chimney cleaning requires a great deal of knowledge, tools and of course, certification. It's not as though seasonal businesses can invest a small amount of capital and moonlight as another business in the off season. Or can they?

There are some products that lend themselves well to off-season sales and installation. Both outdoor play sets (summer) and outdoor sheds (winter) are ideal for seasonal businesses wishing to expand their off season offerings and increase revenue. Outdoor play sets and swing sets, more commonly referred to as “Jungle Gyms”, are relatively easy to install and require very little space to store until assembled. Likewise, outdoor sheds can be stored in a yard and are for the most part, a deliver and drop endeavor.
But who's buying outdoor play sets and sheds? Can a seasonal business with a built in customer base really make money in the off season with these offerings?

Jungle gyms are one of the fastest growing large ticket purchase items for parents of children under the age of 12, which is a significant demographic. Childhood obesity, ADHD and the violence inherent in today's gaming system titles has more parents realizing the positive benefits of outdoor play. Jungle gyms, swing sets and play sets offer parents the opportunity to keep their kids safely close to home while providing them with a fun and functional way to exercise, play and initiate creativity.

Sheds have always been popular with homeowners, but with recent downsizing, children moving in with parents and the resurgence of communal culture, the need for extra space is more prevalent than in years past. Not every home has a garage or attic, and many that do are unable to find sufficient space for lawn care and recreational equipment, seasonal decorations and other items that need to be out of the way 99% of the time.

So the next time you're wondering how to increase profits in the off season and provide products that are in demand, consider sales and installation of outdoor play sets and sheds. The best outdoor play set manufacturers offer high quality products with solid warranties, thorough training, fast delivery to your location and no inventory requirements. What do you have to lose?

By: JNB

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For more information on Swing Set and Jungle Gym Sales and Installation,, contact Eastern Jungle Gym.