Making use of a free traffic exchange to build your email list requires that you have in place three important elements that work together to form an automatic system. These are: an autoresponder service that takes care of your list and sends messages to them; a landing page which captures the email addresses you need, and an attractive offer that will induce visitors to supply their details. If you get these in place and working effectively, you can look forward to a growing list and continuing profits.
When the traffic exchange sends visitors to your website, experience has shown that some of this traffic can be collected by using a 'squeeze' page to capture their details and that this is far more effective than sending them to a sales page where it is hoped they will buy the product described. Using this sort of landing page enables you to contact visitors after they have left your site. You will be able to send additional information and build an ongoing relationship with them. By establishing respect and trust, it then becomes possible - and profitable - to introduce your subscribers to offers that you think will be to their benefit.
Website owners have found that sending visitors from a traffic exchange to a sales page is a waste as sales from this source are negligible. Traffic exchanges usually work in such a way that those surfing the pages displayed are only required to spend up to 30 seconds viewing each one. Usually it is much less. This renders sales pages largely useless for these visitors but an appealing lead capture page requiring a simple action - to leave their details - has been found to work well.
Naturally, when you design your lead capture page, the motivation of the visitor has to be considered when deciding what incentive to offer. The visitors that come to you from a traffic exchange are not arriving because they have heard about your site and are eager to buy anything from you. They have arrived because they want to receive traffic to their own websites and visiting your site builds credit for them at the exchange.
So when considering what free incentive to offer them in exchange for their details, keep in mind that they are also hungry for traffic. Usually the freebie that is provided is an email course, an ebook, a piece of useful software, a video, or the like. Your squeeze page draws attention to the fabulous benefits visitors will receive when they take up your offer and fill in the form displayed on the page.
Upon completion of the form, software forwards the information to an autoresponder service you have made arrangements with to manage your list of email addresses. This service (or software that you have set up) will send out messages from time to time to those on your list, usually at regular intervals.
You will also find it to be an advantage to install a system which tracks the effectiveness of your advertising and your email messages. This enables you to amend and improve your promotions, build a bigger list and operate more profitably.
Visitors to your website from a traffic exchange are motivated by a desire to attract more visitors to their own sites. This needs to be taken into account when you establish a lead capturing system for visitors that come from a traffic exchange. By combining an attractive free offer with a well-designed lead capture page and an autoresponder service, you will have an effective list building system for generating long term profits.
Ivan Kelly is the webmaster of a site that lists the top ten user-rated traffic exchanges. You can find this list at the
Best Traffic Exchange or see what other users have voted for at: www.TopTrafficExchanges.com
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