How To Get To No. 1 On Google Using Search Optimization
To get to Google's first position you need to use two kinds of search optimization. Firstly on-page search engine optimization must be implemented and secondly off-page optimization. To get your website indexed property you need these basic SEO components in place, namely: meta tags, header tags, keyword density and alt tags.
With that said on-page optimization will only play a small role in improving your search engine ranking and will not get you to the top. Although off-page optimization is the more important one to will help you website to gain rankings, on-page should not be ignored.
For this article we will concentrate on off-page factors.
Search Optimization Using Link Building and Relevance
Although, according to Google there are over 200 components of their ranking algorithm, the amount of quality links that points to your website is by far the most important factor in determining your ranking in the search engines. Links are viewed as 'votes' for a page's importance and the more votes a page has, the more important it is and it will get a higher ranking. So link building is very important if you want to get to the top of Google's search results and in the process get a ton of free traffic to your site.
Getting links is not that difficult, but the quality of your links is more important that the quantity. A backlink from an authority site will carry much more weight that just any old link from a site that is not related to your niche. Although getting high valued links is not easy, you should focus on creating good quality content which will automatically result in getting natural links. For example if a webmaster saw that you've posted a new article on your site and they've liked what you have written they will want to link to your site.
If you try to take shortcuts by buying links that are against Google's policy guidelines you will get penalized. If the search engine sees anything out of the ordinary, like a sudden jump in the amount of sites linking to you they will not it's not natural and will discount the links.
Natural link building methods are the best way to climb the search engine rankings and you are guaranteed of not being kicked off if you do it this way. Natural methods would include: social bookmarking, directory submissions, article marketing and blog & forum posting. You could also outsource this to companies like Elance if you find that it's too tedious or time consuming.
So, in a nutshell if you want to get the #1 spot on Google, you will have to get quality backlinks to your web pages
