Printing catalogs, or any other collateral for that matter, is not an easy job. You need not only be meticulous, but also inquisitive when it comes to dealing with your choice of print provider just like that of your catalog printing company. You cannot just leave all the decisions to your printer as you will end up paying for an outcome that is very far from your expectations. This means that not only are you settling for less than what you want, but you are also wasting your money on collaterals that may not work the way you expect them to.
But having to deal with all the questions you need answered for every print job takes time and effort. It is not impossible but you will be left with no more time to deal with other activities to run your business. Nevertheless, a few suggestions can help you ask the right questions, which in turn can help you save time and money. Remember that what you have listed in your price quote is more than likely to be your final cost. It will also be what your printer would rely on to produce your catalog printing. So be sure to thresh out your request before you start printing catalogs with your provider.
Start with the size and shape of your catalog printing. How big are your catalogs? Are you sticking with the standard size? Although it may look generic, the standard size can give you the most savings. Your provider does not need to cut a special size and shape for your collaterals; and they do not have to look for the size you require. Most printers have standard sizes stocked up in their shops so they can give you a price that is cheaper than the special ones.
The pages when printing catalogs are also crucial to your costs. Your number of pages is the basis for the kind of ‘side’ you have for your collateral. In addition, if you are printing catalogs, brochures and booklets, it would be easier for you if you make your pages divisible by 4 or even 16. The latter is more cost effective, not to mention that it allows you to put as many information in your print catalogs.
Then there is the color and ink, as well as the font you are going to use in your collateral. All of these will definitely add to your costs so be sure to check them out with your printer.
Next to the printing process, you also need to consider your choice of finishing. How does your collateral look like when it is done? To enhance your overall design, your finishing enhances your appeal and interest to your target audience.
Finally, be sure to check everything before you send your design to your printer. Shop around if you are not sure of the right costs according to your budget and needs. The more you ask, the more answers you will get which in turn can help you provide your business with the best collateral without having to break your budget.
