How To Get Your Emails Read By Your List Instead Of Being Deleted
Email marketing is one of the most powerful weapon in the area of internet marketing. It is through this weapon that most successful marketers are making six figures a year without having to do a 8 to 5 job.
However, as emails are free. It has been exploited by people who are known as spammers and wrongly used by people who don't know how to use them effectively.
This has lead to the situation of emails being deleted by spam filters and mass manual deletion by the user (Sounds Familiar Right).
Therefore it is very important to do the following to get most of your emails read even if not all.
1) As spam filter is very sensitive to certain word, you should try to use lesser words in your email by providing a link to a web page created for that email. Example: If you have a series of e-courses to send, you should create a number of web pages for that e-courses and direct your subscribers to that page with simple sentence as such "Download your e-course lesson one here: http://www.YourDomain.com/LessonOne.html." Do you think you will be filter because of a sentence or more likely for a whole article.
2) Beside the spam filter, you must try to reduce the chances of your emails being deleted before opening by providing real value on every email. Do not overused them by bombarding offers after offers of products to your subscribers as this is very irritating. Try to provide them with useful reports, latest findings or newsletter that can help them in their business.
3) Element of surprise: Try to incorporate some surprise such as special contest, special promotion of the month or question and answering session that will always keep your subscribers alert of your emails because they don't want to miss out something.
I used these three methods for my email marketing and I find them pretty useful. Therefore you can also considered putting these to use in your next email campaign.
Now put this into practice and you will see the result soon
