How To Handle Criticism Of Your Website Copywriting

1) Ask for specific examples

If your website copywriting has been deemed ‘not good enough’ by your boss or client then you need to find out the exact areas of the copy that they have an issue with. For example, you need to ask whether it’s the tone of voice that you’ve adopted that isn’t hitting the spot or maybe your copy has a number of grammatical and spelling errors or perhaps the message that you’ve communicated in the copy is incorrect. It can be tough to ask this question but unless you ask for specifics you won’t be able to make any improvements to the copy so be brave and make sure that you listen and take lots of notes.

2) See it as a learning process
Looking at the brighter side of criticism can be tough when you’re in the moment – a phone call from an irate client or angry email from your boss is always going to hurt but try to take a moment and step back from the situation. Instead of letting the criticism get you down, use it as a way of improving your website copywriting. If you’ve been told you have issues with your spelling then create a list of words you often spell incorrectly or grammatical mistakes you’ve been pulled up on and refer to this as you create your copy. If you’ve been told that you haven’t clearly communicated what the company does then create a list of bullet points and unique selling points and get your superior to sign this off before you go back to amend the copy. If you’ve been told that the tone of voice that you’ve adopted isn’t right then speak to your boss/team members or client and get together a check list of questions which cover what the company brand is and how they would like to be portrayed.

Make sure that you take the necessary time to create excellent pieces of website copywriting, if you’ve written a great piece of copy and proofread it so you know it is error free then you will be in a much better position to handle any criticism. If you’re not sure whether the website copywriting that you’ve created is the best it can be then you’ll find it difficult to defend.

By: Pure Ink Creative

Article Directory: http://www.articledashboard.com

Website copywriting is an affordable and highly effective way to boost your website visitors, enquiries and sales so contact the expert team of website copywriters at Pure Ink Creative today to find out more.