Custom Search
|
|
How To Make Money - Make Your Sales Copy Convert
How many of you think that the headline of the sales letter is its most important component? If this is your thought, then you are correct. The fact of the matter is that your headline is what a visitor uses to determine whether they should keep reading, or close the page. As such, you need a title which puts a reader in a position that they will feel as though they will be left behind if they do not keep reading. This is why I implore you to spend a significant amount of time on this aspect of your sales page. Font style, size, word count, and color are all important factors. When it comes to color, it has actually been proven that both dark blue and red work most effectively in titles. Of course, in addition to what your title looks like, you must convey the proper message. This message is going to set the tone for what comes next. In fact, whether your visitors continues to read or not will more than likely be determined by your headline. As such, it is essential that you use vernacular which insights your visitors to take action. For instance, using words such as, amazing, outstanding, get, now, etc., are words which instill excitement within the reader, and make them want to learn more. Having said that, you cannot ignore the fact that each set of eyes that view your website belong to a human being. As human beings, we have emotions, and are therefore more apt to purchase from individuals who we feel as though we know and trust. As an entrepreneur, it is important that you connect with your audience not only by speaking to them as you would a friend, but also by revealing your identity to them. One of the most effective methods of connecting with visitors to your sales page, is to place a picture of your face at the top of the page. Make sure that it is a good smiling picture which tells the viewer, "This is who I am". As the viewer reads your sales copy, they will have a vision of your face talking directly to them. Furthermore, you have to be aware of the fact that while a buyer is reading your sales copy, they are coming up with a dollar amount. In other words, they are determining in their heads how much your product is actually worth. Your job is to influence the dollar figure that they come up with by outlining all of the incredible advantages that your product will provide them with, right before they get to the "Buy Now" button. Make it clear to your visitor that while you could have easily charged a certain amount, you are charging far less. Just make sure that you do not go overboard. Often times I see sales pages claiming that they are providing the potential buyer with thousands of dollars worth of products for the $47. People have become desensitized to this, and will never believe it. You have to convey the fact that while you could have easily charged $127, you are only charging $29.95. Once the reader discovers the price, you almost have to make them feel guilty for getting such a steal. There you have it. Some of the most important steps to creating a compelling sales letter. Of course, we have not discussed every single aspect that goes into a highly successful sales letter in this one article. The fact of the matter is that certain aspects of your sales letter will pertain directly to your niche market. Nevertheless, if you want to know how to make money with your product by converting more sales, start with the steps outlined here. Article Directory: http://www.articledashboard.com Learn How To Make Money by developing sales pages which capture the emotions of the visitor. An entrepreneur who takes these measures will Make Money for many, money years. The forgoing was written by the hands of experts in this field. Check us out at SOSComplete.com |
|