How To Use Google Analytics To Help With Google Site Placement

Google’s AdWords network has become one of the biggest online PPC ad networks. Millions of users everyday around the world are exposed to ads from Google. How many of those are your ads, and how many out of those millions are seeing them?

If you are using Adwords then you are probably already running a search campaign, but are you on the content network?

If you aren’t, well, why not?

You’re missing out on the opportunity to exponentially expand your reach to customers around the world that you aren’t getting to by using search. Using Google Analytics to help you refine your Google site placement within the content network can maximize your results from a content campaign.

There are thousands and thousands of sites to choose from on the content network, but you can choose the sites where you want your ads to appear. It can be overwhelming when you’re first trying to figure out what your campaign will be. There's more than one way to manage your content campaign with the goal of optimizing your results.

The issue that you will face as a newbie to the use of the Adwords Content Network is this:how will you decide on which pages to place your ads? In Google Analytics there's a very useful tool that helps you with exactly that issue.It is Google's Placement Tool and it is a very good way to get highly targeted campaigns.

When you use the referiring sites report in Google Analytics you'll see every site that has sent visitors to your pages. These are usually people who are writing about your site, such as press, articles, blogs, forums, or other online publications. A lot of these referring sites are part of the Google content network, and you’re able to run advertisements on them.

So why not run your content network ads on these sites? They’ve already proven to have an audience interested in your product or service. This is a super-easy way to get access to a highly targeted audience without any extra cost.

To do this, you will have to use Google’s Placement Tool.You get started by adding the list of refering sites into your Adwords PPC camaign and then you export the referring sites list into a .csv. Next, you copy the list of sites, and then paste it into a placement targeted campaign that you’ve already set up in AdWords.

That is really just about all you need to do to start running a highly-targeted campaign on sites that are already talking about you.As it takes so little time to set up, typically as little as around five minutes, what excuse could there be for not giving it a whirl?

By: Andrew Wilson

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Another way to maximize your content network campaign is by using AdWords Digger, It searches and ranks sites based on your criteria, from which you can then pick and choose and import into your AdWords placement targeting list. It’s also completely free. Check it out at www.adwordsdigger.com Marketers College can help you learn about PPC advertising.