Here’s a scenario for an online business that provides information and is in existence to help other succeed in their online ecommerce objectives. You should know up front that the ultimate goal for the business is to get you to purchase their marketing plan. Do they develop a flashy website with flash and animation? Do they flood the screen with video testimonials or pod casts? Do they pay a celebrity to provide a testimonial? There is a quiet awakening in a form of marketing that is essentially low key, low budget and is essentially comprised of a single visit able page.page provides an audio greeting from the owner telling you briefly about the product and the potential success.
You are then invited to read a singular page of information. Once the visitor does this they have to make a choice. If the information is solid enough they will need to determine if they are interest enough to find out more. If they are then they will need to fill out a form on the single page website. That is the key that unlocks a world of information. This approach is a prime example of powerful list building strategies.
A site like this may be a prime candidate for web builder technology. The site is essentially simplified and does not require significant upkeep so the use of a site builder can be a cost effective and simple way to reach your online objectives. The remaining functions of the website may be comprehensive or the information the guest needs may be managed through auto responder.
In other words when the door is unlocked you can help guide your visitor in the way that will best help them understand your marketing product the best.Obviously this is a business-to-business scenario, but the process may have possibilities for business to customer applications as well.
I think one of the reasons this might be a smart approach to marketing is that you are not immersing your guest into a site that has so much information it can be intimidating to actually learn where to start. This approach may result in fewer signups, but these individuals may be more motivated to learn more and perhaps share your message. You can help them by systematically dismantling your marketing system or product and bringing it to your customers in bite sized nuggets that are attractive and filling.
As a business owner you might look at passing along the information in either a Weimar video stream or a recourse that is sent to customers over a period of time by auto responder. Why do you think listening to books has become so popular?
