How To Write A Network Marketing Downline Newsletter

The purpose of sending a news update for your Network Marketing team is usually to keep active team members informed, encourage those who have not been active for a while to become active again, recognise successes and promotions within your network downline, let people know about meetings and promote the meeting and also to review what has happened in the previous period (normally monthly) and anticipate what is coming up.

There is a lot you can do prior to composing your newsletter to make it easier for yourself when it comes to the time to actually compose it. Make sure you keep any items of news that you want to talk about, but don't write that piece about it yet as it is better to write your entire newsletter at the same time as it flows more naturally that way. Look at the MLM company website for news that you may also wish to include in your news, rewritten in your own way. It is important that you also set time aside to compose the newsletter, as you don't really want to be disturbed if your thoughts are flowing well.

There are four principal elements that make a good MLM newsletter, the first is the start which is your hello and summary of what has happened in the last period. The news section which should contain praise for achievements, special incentives or sales that the company is doing and any developments and new information. After this comes the middle where you can have updated regular info, for example details of business presentations and team gatherings, downline support site details, confirmation of who in your team your team news update is sent to (i.e. your whole team, just the central team or perhaps only those you personally introduced to the Network> company) and useful tips. The final section is where you can talk about things that are relevant to the current or upcoming season and a call to action, which should be varied to appeal to the different types of people in your network, one month this might be a retailing message, another it could be about what a great time it is to recruit new team members into the network.

When it comes time to write the newsletter I've found it is best to do the news section and middle parts first, that way when you then compose the beginning and the final sections you can link it into the information you are sharing elsewhere in the newsletter with the start giving a highlighted taster of exciting news they will read in a moment and the end rounding it off, highlighting the company promotions, achievements with an appropriate call to action.

In the early days of building your Network Marketing business there may not be so much news to include so ask others in the team for input to write testimonials of their sales or sponsoring successes or on topics they may be specialist in.

Write the team news update as if you were talking to someone in your downline, this way the newsletter will flow better. Once you have done the draft, read it, make corrections, put it aside and come back to it a bit later (next day if you have time) and read it again, at this point you are likely to spot other things you need to correct or improve. If you can get someone else, a friend who will be honest with you, to read the final draft too as they may tell you something that could be said in a clearer or more exciting way.

The more people you can reach by email within your downline the better, it saves cost on sending out news updates by post. As well as emailing / posting it to all or part of your team, send it to your sponsor and other upline too and a few friends not involved in MLM, both for their comments and of course to encourage them to join you in the network company. As your downline expands you may wish to consider an emailing program. Legally you must also include the ability for people receiving your news update to unsubscribe.

My golden rules for MLM team newsletters are keep the layout uncomplicated, especially when sending by email as complicated images etc may mean it gets blocked. Stick to regular times, e.g. start of month, to send it. Never be negative or highlight someone who has failed. And lastly remember your readers, for example if they are experienced network marketing leaders you would give them the news about enhancements to the marketing plan in a more detailed way than you would those who have not been involved in Network Marketing before.

Written by Roy Strong of Strong Marketing Ltd

By: Roy Strong

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Roy Strong has been involved in the Network Marketing industry for more than twenty years including three of those as co-owner of a global perfume multi-level Marketing company. To learn more about Network Marketing visit: www.strong-marketing.co.uk/Network-Marketing.html