How To Write Failed Content - Part 2

There are many ways to fail at creating great content as you'll have found out if you've tried. Just writing a couple of articles here and there will not be sufficient if you're expecting traffic to your website. In addition, you have to give the visitor what they're looking for.

1 There's no specific benefit. Is there much point in telling your reader that they'll feel much better about the topic after receiving your information? The more exact the result will be for the reader, the better.

2 Your content is about you...and everything that interests you. You may be great at whatever you're writing about and readers might just be impressed. But it's doubtful they'll follow through. They have a problem, a need, a question they want an answer to. If you don't give it, they'll go elsewhere.

3 You've keyworded your content to extreme. So what? Without that content being of interest and of use to the visitor you won't get enough visitors or clicks. Have great content first, then think of SEO if you need or want to.

4 No fan mail or fan comments. It can be hard at first, but focus on valuable and useful content that people will want to thank you for having provided.

5 Satisfactory or even good content. If you're not getting an excited response in some way, then you're just not interesting your visitors enough. Look to make it really stand out in some way.

6 You have no purpose. As with other actions in your business, if you've no clear reason why you're writing the content, and the visitor doesn't understand what the purpose of it is, you're unlikely to be read by them. Also, if you can't write clear content, they'll think, is it likely your website will be worth visiting?

By: Joe Fuller

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