How Web 2.0 Change The Internet Into A Business Success
The internet hasn’t always been as accessible as it is today, well, for the business Entrepreneurs that is. Going back to the dot.com boom it was host to companies with the main objective of Business To Business. Now of course, any and everyone can build a website or blog and start to make money within a matter of hours or days.
But how did this change take place?
Well, let’s jump in the time machine and take at look…
The Fall Of The Dot.com Boom – 2001
The dot.com bubble burst in 2001. The fortunes that were made overnight were lost overnight. This of course was a very scary time for a lot of people. Some said that the World Wide Web was just a pasting tend, a faded idea that had been over-hyped.
So the internet was taking a kicking from all sides by people who lost massive amount of money and of course the critics, but who can blame them, after all, the crash was irrefutable proof the internet was doomed, right. Well, we know now that’s not the case, but back then it was all too real.
Moving Forward To 2004 – The Birth Of Web 2.0
A glimmer of light broke through the darkness in 2004. All though the World Wide Web was riding on bumpy ground after the fall of dot.com, there were, however, one or two survivors who had a few important commonalities and there were those who insisted that the World Wide Web was more important than ever and had a very bright future indeed.
One of those who saw the results of the 2001 dot com bust as a ‘glass half full’ rather than a ‘glass half empty’ was a man by the name of Tim O’Reilly. O’Reilly (of O’Reilly Media) met with Dale Dougherty of Media Live International in 2004. Out of that meeting the term ‘Web 2.0’ was born.
The definition that Tim gives for Web 2.0 is: "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.
Chief among those rules is this: Build applications that harness network effects to get better the more people use them."
In a nutshell…
Through blogging, social networking, bookmarking, RSS, Wikis, etc, Web 2.0 was shape. Web 2.0 was the upgrade of what is now known as Web 1.0.
Some of the more obvious difference between Web 1.0 and Web 2.0 are: DoubleClick replaced by Google AdSense, Britannica Online replaced by Wikipedia, Personal Web Pages replaced by Blogs, Content Management Systems replaced by Wikis and Directories replaced by Tagging.
These are only a very few of the differences between Web 1.0 and Web 2.0 but they are major ones.
And it is HERE you will notice, if you look carefully, that the commonality of many of the differences between Web 1.0 and Web 2.0 is that Web 1.0 was driven and controlled by the ‘powers-that-be’ and Web 2.0 is driven by users, (you & me).
That is a huge difference and the one that is making Web 2.0 more and more user friendly not to mention more and more profitable for the average person. You might even call it a power shift of seismic proportions.
Who knows what the internet would of turned out like if Web 2.0 hadn’t come ago, most probably it would still be used for business to business use only, but that just a guess. The fact of the matter is… Web 2.0 has shaped the internet to be more user friend for everyone who wants to use it as a platform to show what they have to offer.
Once the websites that could be accessed on the Internet were built and controlled by only a few and were certainly not ‘interactive’ but today anybody with an idea, a few dollars and just a little know-how can build a Web 2.0 website that is completely interactive and turn it into a money-making enterprise if they choose to.
The technology is there. It is easy to use. It is accessible and it is relatively cheap as well…. Some of it is even free.
Many websites that started out as static websites are now adding features like blogs and forums and propelling themselves into the future of Internet commerce. Those websites who continue be ‘old hat’ are falling further and further behind.
Just regular people now expect to be able to ask questions and get answers from websites and they expect websites to be at least somewhat interactive. The Internet has always been and still is a platform for information but with Web 2.0 is has also become a platform for participation.
Dan Murray is an internet entrepreneur and expert in guiding traffic to websites. He also is the creator of Business Options No.1, where you can learn about online business and how to optimize for maximum sales and turn your business into a money making machine in no time. Here a link to some free stuff he is giving away. www.biz-opt-01-blog.com/freestuf/
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