As well as paying for the actual space at an exhibition the other key cost you will have is investing in an exhibition stand. The cost of exhibition stands can range from as little as £100 to thousands of pounds so if you want to keep costs low then opting for an effective, budget stand is the best choice. Having a pop up exhibition stand or portable exhibition stand means you can easily transport the stand to the event and then use it at future exhibitions or even have it as a promotional point in your retail premises or office reception.
• Invest in great graphics
Your pop up exhibition stand will be up against many others at the event, all fighting for the attention of passing visitors. By making sure you have eye catching, bright graphics on your stand you will ensure that people look twice at your exhibition and come over to find out more.
• Don’t over accessorise
There are plenty of accessories you can add to your exhibition stand such as lights, plinths, monitors and literature stands and the cost can soon add up. Rather than going over the top and choosing multiple accessories think about which extras will add the most impact to your display. For example if you have a complicated product or don’t have the staff or time to do a demonstration then add a monitor to your display so you can constantly show visitors how your product works. If you know your stand is going to be positioned in a corner or right in between two larger stands then invest in some lights to really make your display stand out. By being choosy about your accessories you will not only save money but you will also avoid overcrowding your stand and confusing visitors.
• Keep your stand attended
Visitors are unlikely to approach your portable exhibition stand unless there’s someone stood at the stand inviting them to come over and telling them about the business. Whenever your stand is unattended you are losing out on money as visitors will be passing by your exhibition without finding out about your business. The most successful exhibitions are when you have spoken to as many people as possible, given out your promotional material and taken full details of people you’re going to re-contact – to do this someone needs to be at your stand throughout the event.
Choosing cost effective solutions for your exhibition can really make a difference to your return on investment at an event. Follow the top tips above and you will enjoy a successful exhibition that’s within your budget.
Sarah Thorn writes helpful articles about advertising and marketing on behalf of The Display Link.
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