How To Get What You Want Out Of Your Freelance Writer

Working with a professional freelance writer presents a few challenges. Usually, all the webmaster does is provide keyword phrases and a general sense of direction for the SEO articles. In essence, you trust the freelance writer to do quite a bit. Namely, write quality material, write market-appropriate material and write articles that will subtly or outright promote your company.

A common problem that occurs in this business is that the freelance writer misunderstands what the webmaster wants. The webmaster is assuming that the freelancer will write an article in a specific way, indeed tailor-made to the company. The freelancer, on the other hand, assumes that the webmaster will be happy with whatever style or direction he/she comes up with.

This can create a problem. If the client is disappointed with the content, he/she may stop using the freelancer’s services or ask for multiple revisions, taxing the resources of the writer or SEO firm.

This problematic scenario emphasizes a key point: a freelance writer cannot read a client’s mind. What may be very clear (or even “obvious”) in your mind might not be obvious to a freelancer. An SEO company works with numerous clients a year and each one prefers a certain type of style and direction. In order to save time, money and a beneficial relationship, it is best that you as the webmaster provide tips and notes on style, direction and voice.

Matching a freelance writer’s work to a client can also be problematic. When you work with a freelancer, this is especially challenging, since the freelancer usually only has one style of writing. An SEO firm has access to more writers and thus is able to match up types of writing voices to appropriate projects.

Keep in mind that that each freelancer (even when working within an SEO firm) has a unique style, and one that might be new to you. The best way to approach a new SEO contract is to provide the keywords, the topics and the direction, with as many specifics on tone and writing content as you can provide.

For example, if you dislike certain types of articles or subjects feel free to note this down. If you like the tone or writing style of a specific magazine then post a link for our reference. These are some suggestions to improve the relationship between the SEO firm and the client company and keep things moving smoothly!

By: Troy Mellema

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Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.