How To Get Your Customers To Say Yes To Giving You A Video Testimonial

Okay, so you have an excellent service or you are selling a product that people totally adore, how to get them to give you a testimonial, a video testimonial at that?

So, this first method is so absolutely creative that it will immediately blow your mind. Are you ready? Okay, here it comes… ASK! Yep, that's correct, just ask and you'll be astonished how many customers say, yes. That's the good news.

Here's the bad news: even though people's intentions are great and they actually want to help you, they will blather on forever about you and the product… NOT GOOD. So what is the solution? Very simple, give them an outline. Do not give them their lines, just an outline of three or four points to cover and ask them to do their best to hold the entire testimonial to 5 sentences or less.

It might be somewhat like this:

Point 1. The problem: I was searching for a solution to my widget predicament when I saw Kim's video.

Point 2. What did I Promise: He promised his product would resolve my widget problems.

Point 3. Why/did you Trust me: I believed I could trust him since he looked like Brad Pitt, Robert Redford and Sean Connery all rolled into one magnificent man, plus he sounded similar to James Earl Jones to boot. What not to trust!?

Point 4. The resolution: This product did all Kim said it would do and more.

Point 5. You can't go wrong purchasing from Kim.

(Personally, I plan to make Point 3. Mandatory. At 63 I could do with all the assistance I can find to dig up a date. :-)

Okay back to actual life. Do not be afraid to ask people to dress in their Sunday go-to-meetin' best to make your video testimonial. Let them know, once on the World-wide-web ... it really is on the Internet forever.

Now, this might be a little overkill, however you never know, ask them to give you the equivalent of a model release document.

A simple Google search for: "model release form template" will yield a number of first-rate templates that you can reword to suit the occasion.

An additional point to remember is that not everyone is relaxed on camera. However that doesn't mean that you can't make a video testimonial with them. Just ask them for their very best photo (a headshot) and ask them to record their testimonial on a digital recorder or even your answering machine. An substitute to this is, for you to record a brief interview over the telephone (Skype, GoogleTalk or AIM) with them and ask them the five things I pointed out earlier in this article. Afterward, in your video editing software, like Movie Maker, simply place the customer's picture where the video would have gone and add the audio interview. Note: This is probably the best method to obtain a testimonial as you can keep them on track.

If you are uncertain how to accomplish that a search on YouTube will probably yield several hundred video editing tutorials.

The long and the short of it is, video testimonials work. Do not be shy, ask for the testimonial. Keep it brief and to the point. Oh yeah, reward them with a serious discount off their next purchase with you and then, ask for another testimonial.

By: K. Bolte

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Kim Bolte is a successful editor, blogger and home based marketer and has studied SEO for the last few years. He has been making videos since 1996 (mostly tutorials) and has learned to use them profitably in his advertising and marketing online. His blog: Video Marketing USA is all about making videos and the tools he uses which make video marketing easy and profitable. Stop by ask questions, leave comments, get involved...he hopes to s