How To Get A High Ranking On Yahoo

Yahoo may not be a cultural phenomenon like Google (Google is now a verb, noun and an adverb) but it is the world’s second most popular search engine. In order to have a truly great online presence, your company should be aiming for high search rankings according to both Google and Yahoo. You may know how to break the top 10 for Google, but how do you do the same for Yahoo—a much more commercial company in comparison to the user-friendly Google?

First, let’s discuss the similarities Yahoo has with Google. Yahoo, like Google, loves quality content and lots of it. These search engines are counting on great content to recommend to their vast number of users. The only difference between Yahoo and Google is that Yahoo wants more content than Google, meaning regular updates to your content, on a daily basis or at least by the week. Whereas Google is making changes and pursuing new technology in keywording, Yahoo still prefers a keyword density higher than the Google average.

Yahoo puts a great deal of importance in SEO optimization, including proper keyword titles, headings and keyword in domain. The age of your site is important (perhaps even more so than with Google) as is appropriate HTML for each webpage. Make sure the site you use is W3C compliant.

The Yahoo site also considers quality backlinking, and seems to favour major directories like ArticleMarketer.com, EzineArticles.com and so on. One of the more diabolical Yahoo learning curves is that Yahoo favours its own partner sites rather than the best of the web. Therefore, links with sites like Yahoo Answers, Yahoo Buzz, the Yahoo Directory, and even Delicious.com go a long way. One of the main differences between Yahoo and Google is that Yahoo is a portal/search engine, whereas Google is only a search engine. Other factors that are taken into account include click popularity, the Yahoo directory category you choose, and the meta keywords tag for categorization.

It’s fairly obvious to see that like Google, Yahoo takes proper search engine optimization seriously. In fact, you might even say Yahoo obsesses about proper optimization and quality linking even more so than does Google. If you are trying to enhance your web presence, then focus on winning high rankings from both search engines.

Don’t underestimate the intelligence of search engine companies, assuming that they favour spammers or only popular sites. The playing field has never been so leveled out before, and new businesses now have a fighting chance to crack the top 10 for practically any keyword. However, you have to think about the little details if you want to be successful.

By: Rita Auta

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Rita is a PR consultant and director of London PR consultancy PR Service UK. Her interests are PR, SEO and social media marketing. Contact Rita for proper search engine optimization, content writing tips, linkbuilding tips and social media tips.