Cookie dough fundraisers operate in much the same manner as any other pre-sell fundraising campaign. Your sales force will arm themselves with a product brochure, an order pad, and a pen then head out for fundraising glory! Whether they are spurred on by a deep held belief in their cause or it may be they just want to sell enough to win a certain prize, they have an advantage over other campaigns when they are doing a cookie dough fundraiser.
EVERYONE likes cookies and cookie dough. I love cookies, don't you? Both you and I would be hard pressed to think of even one person who does not like at least one flavor of cookie dough. Cookie dough when sold in a cookie dough fundraiser, seems to have more of an emotional impact on the sellers than candles or Christmas wrap! People just seem to get excited about it.
One of the first things that you should do before sending your sellers home with their cookie dough fundraiser brochures is spend a little time training them. Not everyone is a born salesman, but with proper preparation everyone can sell cookie dough.
Cookie dough will just about sell itself. All it needs is a little exposure to potential customers from your sellers.
1.) Smile
Teach your volunteers to smile when talking to customers. A smiling face always has more successful sales than one that does not smile.
2.) Eye Contact
Eye contact creates an intimacy between two people. Eye contact has been proven to be a significant factor in the persuasion process of sales. So teach your volunteers to look them in the eye when presenting their pitch.
3.) Use the word "Because"
There is a great deal of power in that word. It expresses a need, pulls on the heartstrings of your customer, and is a factor in making a sale. Teach your sales people how to make use of this word.
4.) Ask for the sale
Many times a customer will purchase if you simply use a statement designed to ask for the sale.
5.) Use a favorite item
Encourage your sales people to pick a favorite item and suggest it when selling.
Create a simple script incorporating each point above and rehearse with your volunteers until they are comfortable. Your cookie dough supplier may even have a preprinted script that you can use or adapt to your own needs.
A smiling face, eye contact, colorful product brochure, use of "because" to express need, and a request for the sale are key to producing sales. Teach these necessary components to your sales force and watch the sales rack up.
AIM Fundraising has been helping schools and non profit groups raise money with cookie dough since 1986. When done for the first time as a new fundraiser, most schools will double or triple their previous year's sales. See how your school could profit from a cookie dough fundraiser.
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