How To Make The Search Engines Smile With Website Writing
When you are website writing, keyword density should be at the top of the list for things you want to check for your seo (search engine optimization, which means you want to include what the search engines like on a site to put you on the top of a search).
Keywords are one to three word phrases that you target that tell the search engines exactly what your site is about. You should put keywords throughout you website, but they shouldn't be over used. You need the formula that most engines feel is the right amount.
You are endangering your site of being rejected or getting low rankings in searches repeating your keywords every other word or sentence.
Your density is always equal to the percentage of you total keyword count on any given web page.
To make it easily explained: say you have 100 words on your page. This is not counting symbols, etc., used in the HTML code. Then, you use your keyword 5 times in your website writing. All you do is divide the number of keywords by total words on your page.
Now all we have to do is divided 5 by 100. But remember since your keyword density is a percentage of your pages total word count, you need to multiply it by 100 ( part of the formula, not the word count in this example), so we have .05 x 100 = 5%
You should always go for the accepted standard used my most major search engines which is between 3% and 5%. Never exceed this as most engines will think you are trying to trick them to get higher rankings.
This rule is not just for your homepage, but applies to every page on your site. This is a simple way to check the density on any web page:
Simply choose a page you would like to check. Then, copy and paste the content into a word-processing program like Word or Word Perfect.
In the word-processing program go to the 'Select All' found in the 'Edit' menu. Select the 'Tools' menu and click on 'Word Count'. Write down your total number of words on a sheet of paper.
Go to the 'Find' function located in the 'Edit' menu. Now in the 'Find' field type in the keyword you want to check. In the 'Replace' type that same word so you do not change your content.
When the replace function has finished, you will then see the amount of times that word is on the page. This of your keyword count for that particular page.
Now you can calculate your keyword density for that page using the total word count and total keywords using your formula. Use this every time you finish website writing on a page to make the search engines smile when they see your site.
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