A fair price is the highest price that provides good value to the buyer and is competitive with similar products. If your price is too high when compared with your competition, you may find yourself steadily lowering the price in order to gain sales. On the other hand if you charge too little people will think of them as having little value, and they may not purchase them at all.
Money making e-books are priced in the range between $5.00 and $97.00. Just because the lower range ones are inexpensive does not mean the information itself is not valuable. Your sales letter has to convince customers that they will benefit from the information you offer. Obviously the higher the price of an e-book the more the convincing you have to achieve. The sales page for the higher priced e-books are very lengthy with testimonials and emphasis on a money back guarantee should a customer not be happy with their purchase. These marketing tactics are used as it is so much harder to get good conversion rates with higher priced products and refunds are far more likely.
On the other hand low priced e-books can provide a lucrative online business which avoids some of the major problems with higher priced information products. After all it's easier to convince likely customers to pay $5.00 or $7.00 for information which they have searched for. The price is just right for most people's pockets and refunds are virtually non-existent. Also, faced with a list of
information products within the scope of what customers are seeking they are likely to buy more than one product at the same time.
Purchases of expensive e-books may email the seller with questions on certain aspects of the report they don't understand because of its length and complexity. Chances are that the seller is an affiliate selling the e-book on behalf of the author, and therefore not qualified to give straight-forward
answers. Even if the author is contacted he or she may not provide a support service. The answer to this problem is lower priced shorter reports with fewer concepts to grasp so that support questions almost never happen.
Most authors selling $5.00 to $7.00 reports keep the number of pages to about 30 with some technical subjects requiring more pages. If the subject requires more lengthy explanation then it is better to split the information into two separate reports instead. I find that I am more inclined to digest a 30 to 40 page report more thoroughly, rather than skimming through 300 pages trying to glean the most salient points. Shorter reports can be tightly focused letting you target the subject matter more effectively.
To summarize inexpensive e-books will provide you with more sales and maximum profit. You are more likely to achieve sales without the problems associated with author contacts and refunds as with higher priced information products. Another advantage is that in addition to your initial sale you will be
adding new customers to your email list, and achieving repeat visitors so that you can watch your profits rise more quickly over time.
John Heatley is dedicated to helping people find information they need from low cost quality e-books. For more information about this article topic, or to to find out about a straightforward home based e-book business with over 100 sought after e-books for earning money quickly and easily visit: www.yourebookstore.com
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