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How To Use Direct Mail Postcards To Promote A Seminar
Seminars are a great business-building tool for a variety of industries. You can use them to increase your exposure and gain new customers. Postcards make it easy to promote your seminars. Once you have an event planned out, you would simply put the primary benefit in the headline, and then offer multiple incentives for attending. Offer a web-based form to simplify the sign-up process, and you're well on your way to success. Like all good direct mail strategies, this concept starts with the big idea. It's the idea, the offer and the value that matters most -- the postcard simply conveys these things. In this case, the idea, offer and value all stem from the seminar itself. Traditional seminars work best for service-related companies. But that doesn't mean you should ignore them if you're a product-based company. Here's why... Seminars: Not Just for Service Providers In addition to a traditional seminar, where you present the information in person in a physical location, there is an online equivalent called a "webinar" (web + seminar). Web-based services like GoTo Meeting allow you to conduct online meetings and webinars with anywhere from one person to 1,000 people. So a product-based company could use this approach to demonstrate certain elements of their product, or they could simply point the postcard recipient to online videos that show the product in action. You can see the possibilities are endless. So don't think this approach is limited to only service providers. It's not. Additional Postcard Tips or Seminars Convey the primary benefit of your seminar through a strong headline: "Free Seminar: All Your Mortgage Questions Answered!" Point to a website where people can learn more and sign up for the event. Create a sense of urgency: "Space is limited, so reserve your seat today." If possible, include a map showing the location. Mention a free "take away," like a printout of the presentation or a special report. If at all possible, show an image of the freebie. People believe what they can see. Before you do any of this, you need to make sure you have an event worth attending in the first place. This is the "big idea" that fuels this marketing strategy. If you sit down to write about the benefits on your postcard, but you're unable to come up with any, then you need to go back to the drawing board. What is the end result of this approach? A room full of prospective customers who need the kind of services this company provides! Can you even put a price on that? Article Directory: http://www.articledashboard.com Brandon Cornett has worked in the direct mail industry and has written a postcard marketing book for real estate agents and brokers. He also publishes a postcard blog for the same audience. You can learn more, purchase the book, or contact the author by visiting www.realestatepostcardbook.com |
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