How To Write Product Focused Content Through Storytelling
When you create content, storytelling instead of fact-driven writing to presell your products and services. Fact-driven writing presents info in a news-like style while storytelling carries the facts wrapped up in a story that hooks the reader towards a logical conclusion.
Below is an example of each style of writing:
Example #1:
This high quality travel mug is designed to preserve your coffee or tea locked within the mug with its slip-lock lid.
Example #2 - Storytelling Style
Jane and I got a chance to buy the house of our dreams. It was a mansion that at long last went on the market and our competition was overwhelming. There were at least 25 other people interested and open to purchase when we saw it. It was just by luck that we managed to get the appointment first with the agent.
Jane rapidly pulled together all the files we required, grabbed her coffee and we raced to the agent's office. Jane stepped through the door, caught her heel and tripped. The files went flying and papers were tossed in every which direction. That's nothing compared to the coffee, which went flying through the air, in the direction of our agent. I saw my life flash before me in that instant. I wanted to blame someone, but in the end I could only look to myself. If I'd thought, I would have bought Jane that nice, coffee mug with that slip-lock lid she'd desired for her birthday. Instead, I had gone with a low-cost toaster, and here we are - papers a mess all over the floor. Not to bring up the brew of coffee on our agent and his desk.....
Of the two examples, which kept your attention longer as a reader? Which one was a more intriguing read?
In the first example, the facts about the coffee mug are made but presented in a boring way that you can scan in about two seconds. The connection is not formed, and it is entirely possible that you will forget about it as soon as you read it.
Example two presents the exact same information, but does it in a way that draws you to the conclusion plugging the slip-lock coffee mug in such a way that it makes sense and is memorable. While this may not entice you to instantly run out and buy the product, the next time you're rushing out the threshold with a cup of coffee in your hand, you are likely to recall the story of Jane and her husband.
Storytelling is not lying. It is fiction composed for a very specific intent that will allow the reader to associate to the story. It puts things in context instead of delivering product information like news. Selling is more about how good a connection you make with your audience rather than news delivery.
Through stories you spotlight benefits that a certain product can deliver - keeps coffee from flying in the air - all the while making an emotional connection with people. Remember, the longer you maintain a visitor on your site, the bigger the opportunity for them to purchase your product or service.
Creating a story is really quite easy if you have a framework in which to work:
1. First you need to pick the product or service you want to write about in this event the coffee mug.
2. Make a list of how the product or service is applied in every day life. For instance, what does a coffee mug do? It handles your beverage, prevents it from burning you, and can be used with a lid to allow it to travel with you without caring about spills or leaks you can get from the mug being anything but upright.
3. When will the product or service be used? Will it be carried to a business meeting, to meet a guest, on the bus, in the car, when a customer calls?
4. Produce some characters to put in some action. Characters in our story are, "Jane and I are buying a mansion..."
5. Include some event that everyone can associate with. For example, everyone has tripped before. Other examples include purchasing the wrong present, going to the wrong home, mislaying a phone number to something important, etc.
6. Interweave these items together into a scene, embellishing it to make it intriguing and allowing the story unfold through the eyes of the characters.
Using experiences that have occurred in your life will be a good starting point. If you've left babyhood, you should have a wealth of events and experiences that can be turned into ideas for stories. Go sit in the park or at the beach and people-watch. It's fun and will present you a wealth of ideas. Think about the products you are attempting to sell. A story about the benefits of the product will more than likely come to mind.
Storytelling in your content is a essential way to get people to buy your products. Stay with it and you'll have stories about how you reached great wealth through affiliate marketing.
