Designing for the internet isn't merely about constructing something appealing. There requires to have substance supporting all design related choiceand 1 truly important decision is what colours your website should be. decision of colour could be the difference in between the triumph and breakdown of a website.
Being aware that some colours could provoke an emotional response is the key to picking the correct colours for a site. knowing what colours have a calming effect and which cause feelings of excitement can make choosing a colour scheme very easy.
Colours could also be used to create contrast and attention to a design. this can guide users to certain parts of a webpage.
There's a guide below to how some colours affect human perceptions and emotions.
Yellow could be linked with hazard, hope, friendliness and wealth. used in moderation, it can be used to highlight sections of a web page.
Green is a great colour to use to make a calm & relaxed website, it is associated with mother earth, jealousy, money and the organic.
Blue is linked with corporate, strength, water and harmony and the lighter blues can be used in website design to create a cool feel.
The colour black can be linked to death, mourning, power & style. many rock bands use black as their main colour due to its links with death & evil.
Yellow summons up images of summer, joy & optimism. its a colour that can be overwhelming & if used alongside with black, it creates a warning feel.
Just like yellow, red is a colour that is associated with love, sex & energy. it can be overpowering if over used, although it's great to attract attention.
Purple has connotations of royalty, indulgence & luxury. it isn't a widely used colour in designing for the web, probably because it is known as a feminine colour.
Creating the impression of earthiness, mother earth & poverty, brown is really similar to green because it can be used to give a relaxed feeling to a site.
Orange is linked to fire, enthusiasm, heat & hazard. But it's also a truly friendly & young colour that is often used in websites aimed at youth culture.
Tradition, stability, depth & nature are all linked to the colour brown. But it's truly similar to green in that it's also related to trees, nature & calm.
Knowing what the colours represent and their subconscious power can be of great benefit when designing websites. by being aware of the target audience, website designers can thoughtfully choose colours that link to the end user thus making the site appealing and attractive. E-commerce sites can be improved by pointing the user in the direction of the purchase button by drawing attention and creating contrast.
