I've Got The Biggest...

Be very careful if tempted to use superlatives in your promotional copy.

You may be utterly convinced that your beef burger is the juiciest in the entire world, but I can almost guarantee that some average Joe chowing-down on your offering will be just as convinced that it isn’t.

Making such a claim is daring every single one of your customers to compare your burger with every other burger they’ve ever eaten. Sure, your burgers may be pretty darn good, but instead of just enjoying a darn good burger, your customers are feeling duped because it’s not as juicy as the one they had ten years ago at some town with an unpronounceable name on the other side of the planet.

Consumers are more than a little sceptical of any ‘biggest or best’ claims, so my recommendation would be to avoid the use of such words altogether. Make a good, honest claim and back it up when your customer comes through the door. Give them what they expect (more, if you can), and your customers will not be disappointed.

By: WriteAhead

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Jane Billham is a professional copywriter and marketing specialist who operates by the ethos that clear, concise and honest marketing communications, backed up by superior levels of customer service, are the key ingredients to business success. As the owner of Write Ahead Copywriting Services, Jane actively contributes to the success of her clients by producing creative, persuasive copy…that gets read. Visit Jane’s website at www.writeahead.net, or email jane@writeahead.net for a quote.