If You Are A Frequent Client Of Traffic Exchanges - What Are You Using Them For?

A lot of individuals are spending too much time and clicks on traffic exchanges promoting network marketing businesses that require money up-front to enroll in. Other people are promoting their business website or blog, or free services such as additional traffic exchanges, which is better than promoting an expensive item or a subscription-based network marketing company. However, there is even a way better method to make use of traffic exchanges.


Of course, your objective should be getting traffic to your website which will help your overall ranking; however, I'm guessing 99% will click off your site once they receive the credit for the traffic exchange they're surfing.

Advertising different traffic exchanges is a great idea as your page audience already recognize the usefulness of signing up with traffic exchanges. Since the programs are no cost, there are a reasonable percentage of viewers who will sign up.

The drawback with this is that those individuals are not added to your personal mailing list, which should be your ultimate objective. If you are planning to cross-promote traffic exchanges, don't spend too many good credits performing this. Advertise your traffic exchanges using banner ad credits. Traffic exchanges offer a broad variety of banner ads for customers who wish to promote them. I would not doubt that banners promoting competitor traffic exchanges become clicked on a large amount more commonly than any other style of banner ad on traffic exchanges.

Bear in mind that individuals don't hang about really long on a page when surfing traffic exchanges. You need to grip their attention rapidly with something that is free of charge and bold. This is precisely what squeeze web pages were made for. A squeeze page is a really basic, fast-downloading page intended specifically to gain the name and e-mail address of as many customers as possible. The squeeze page should have a influential caption, call to action and a newsletter signup form. You can also add a short bulleted list of benefits and a photograph of the free report or item you are giving away.

You should test a few different squeeze web pages and employ the split test to observe which one does better.

An additional error a lot of individuals make is promoting too many products and spreading themselves too thin. What you have to do on a traffic exchange is focus on growing your list and then sell your things on the backend via your newsletter instead. The same goes for growing your traffic exchange downlines. You can make use of the thank you page and your autoresponder e-mail communication to do that. For example, a few of the hottest traffic exchanges such as soaring4traffic.com and dragonsurf.com give away free of charge e-books that you are able to rebrand and offer your list as a giveaway and use it to build up your traffic exchange downlines.

So remember, when surfing traffic exchanges, don't try to sell directly to the surfers but rather make use of a two-step process. First, focus on getting clients onto your own list. Second, market your primary products and build up your traffic exchange and affiliate program downlines on the backend. That's the method to maximize the value of traffic exchanges.

Don't get me wrong, owning big traffic exchange downlines is nice, although it should in no way be your aim. You are way better off concentrating all of your traffic on your own offer. Get individuals to sign up for your list and then you can introduce them to your suggested traffic exchanges or downline builders (on the thank you page or in your e-mail series).

In other words, develop your own business beforehand and then build up your downlines on the backend as part of your own marketing funnel.

By: John F Baril

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