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Increasing Profits And Cutting Out Frustration With A Swipe File
Ten minutes? Longer? Let's be honest. It's not always easy to find new, exciting ways to say something. Catchy headlines and those all important calls-to-action that will get potential clients buying from you without too much delay, can be notoriously difficult to nail. Professional copywriters, those who can generate highly effective marketing materials and sales letters quickly have a big secret! It's called a “swipe file,” and your writing quality, and earning potential, will swell once you develop a swipe file of your own! A swipe file is simply a personal reference catalogue of incredible pieces of copy from other writers. You can nab the bits and pieces of the very best copy and store the headlines, the transitions, the closing, the calls-to-action...all the truly key pieces of a successful sales letter...for your own personal use. In fact you can create two swipe files. One for all the marketing materials that come through the mail and another on your computer for all the sales letters you find on line. Now you may be asking Isn't that plagiarism? Is it unethical? No! You use your swipe file, full of brilliant pieces of copy from writers you admire, as a model or template for your own creative twist! No are not taking their content and using it word for word. Not only is a swipe file an incredible time saver, but it helps you develop and improve your own writing while getting fantastic results in the copy you create. Storing your swipe file is simply a matter of preference. You can create a swipe file on your computer; you can keep those ideas in a handwritten binder or journal, or even print and store them in a physical catalogue or filing cabinet. Be sure the storage method you choose is convenient for you, and you're all set! Organizing the items in your swipe file is crucial to your productivity. If you can't find the copy you need with great ease, you're wasting valuable time. Consider filing your “swiped” bits of copy according to type for the ultimate convenience. But how do you avoid sounding cliché or possibly copying the original work of another author? Use the content in your swipe file as a guide for your own creatively worded writing. You may choose to keep the same tone or sense of urgency and perhaps even the same set-up, but customize the copy to fit the product you're promoting as well as the customer base you're targeting. A functional swipe file can absolutely revolutionize your speed and effectiveness in creating sales letters that get noticed and in today’s culture and ever increasing market place, quality and effective copy is vital if you are going to market your business effectively. As a Guerrilla Marketing coach I spend my time showing clients how to dominate their local internet marketing by having the edge of their competition. Internet Marketing for small businesses is challenging enough so give yourself an advantage over the competition, create a swipe file and start generating effective and eye catching sales and marketing materials that get you and your business noticed. Article Directory: http://www.articledashboard.com Nathan is an expert in local internet marketing and marketing for small businesses through both successfully turning failing businesses around and being an accredited coach for the most successful marketing series in history, Guerrilla Marketing. Nathan provides small businesses with marketing strategies and internet marketing methodologies that can help any business, regardless of its size, to expand their client base, drive more traffic to their websites and multiply their profits. |
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