If writing sales copy doesn't come naturally to you then the thought of sitting down and writing a set of sales emails is a job that is dreaded. Unfortunately it is a task that cannot be shirked if you want to get the best out of your email list and use the auto-responder facility. It is a well known fact that most sales are never as a result of the original visit to the product sales letter. The main purpose of the landing page is to capture the email address of someone who has taken advantage of the bonus offering. The sole purpose of the auto-responder emails to to contact the visitor, generate interest and extract the order.
So what should be in the content of these emails? You could talk about the weather or your latest hobby, or fill the email some other 'interesting' topics. This type of email can be important when building rapport and trust with your potential customers, but unfortunately they don't make any money.
If you want to make real money, you need to be able to write hypnotic messages that are worth their weight in gold. This is easy to say but really difficult to do well. You could, of course, pay someone else to writethe killer copy. Alternatively, you could take the money that the outsourcing costs and retire with it instead! Good sales copy is very expensive!
What do you have to do to write killer emails for your auto-responder, yourself?
Well there is a professional three email approach that works in almost every case. The technique is simple and the skill lies in understanding what the goal of each email is. It is important to understand the overall approach that the auto-responder emails must conform to.
Email 1. This first email is designed to build up rapport and trust . This is a soft sell email, one which identifies very clearly what the product features and benefits are. This email acts as a foundation and puts the product in context and identifies why the reader will find the product necessary.
Email 2. The second email is the most significant. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing any issues or problems that the reader may have about the product. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that creates a positive state of mind.
Email 3. The closing email that gets the sale. From the previous two emails you have built up a rapport , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to get the order. The best approach is to produce a list of killer bullet points about the product and then to provide a click-through to the product purchase.
If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.
The greater the benefits, the greater the likelihood of a sale.
The ability to write good copy for these emails is a good skill to learn as it will dramatically raise your profits. Writing good copy is basically about attention to detail and practise and as long as you follow the basic principles you will be able to write successful and effective copy.
If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are professionally written and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.
Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit www.themillionaireaffiliate.com
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