Internet Advertising Using Free Give Away E-books - Viral Marketing At Its Best
Unlike all the Mini Website Landing page we have view, we give away a free E-book just for Landing on our page, but we get a ‘Name and Email Address’ before we give away the book, we have done this by adding the free give away at the very end of our Landing page, I have worked it out that if they did not buy then I might as well get something for my trouble i.e.: Name and Email Address, so the Landing page should always give me something.
I know the normal thinking on this, in that I am drawing attention away from the Closing the Sale but if they are not going to buy then they are not going to buy and I have lost a future customer, by using the give-away I am increasing my chances of gaining more than one customer.
I do the same on my Index page, I have compiled a load of FREE stuff into an E-book and I simply give it away just for visiting my site, I do not take any ‘Names nor Email Addresses’, because most people do not like to hand out their Names and Address just to get a book, this would defeat the purpose of the book, in that I want it to go Viral.
Most people landing on my Index Page will open the free book ensuring a larger distribution of the book hence the book will draw more browsers and in effect more customers.
I do the same here as I have done on Landing pages, and placed it at the very end of the page and rather than going to the new page it is set to open a new window, there-by keeping my Main web page open.
Both FREE books are Viral or Stealth marking at its best, it may take a bit of time to expand around the web but they will and they will pay dividends in the end.
Within the Free books I have a link back to my Website and also to the Landing Page selling a Product, so even though the books are FREE and everything within the books are FREE there is one of my products in there that pays me, when it pays me I get a ‘Name and Email Address’, so it may be a long way around to getting that ‘Name and Address’ but remember it is Viral and even though I appear not to get anything from giving away these books I really do get sales, and as such ‘Names and Address’, which basically, is what counts in the end.
