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Internet Shopping Up Again!
We thought you may be interested to see what fellow internet shoppers are up to and why, or just enjoy the amusement value! Key findings - The average shopper will spend GBP 768 on their Christmas goodies, of which 50% will be purchased online (hmm...sounds rather high!) - 93% of respondents expect to do more online shopping this year than last year, citing a growing dislike of stressful high street Christmas shopping and soaring petrol prices as two of the main reasons behind this move. - Comfort and satisfaction with the online experience has also increased dramatically and 88% stated they would spend substantial time researching products and prices online before making offline purchases. - Over 50% of those surveyed will have started their Christmas shopping by November 1st, with 40.1% having already started by early October. But despite this "pre-planning" mentality, 75% of respondents expect that they will still be buying gifts as late as five days before Christmas. The top 3 reasons shoppers are most likely to buy their Christmas gifts online: 1. Convenience - eliminate hassle of driving/parking/crowds (36%) 2. Flexibility - shop 24 hours of the day (33%) 3. Finding low prices (19%) The top 3 things shoppers dislike about shopping for gifts on the high street: 1. Waiting in lines (30%) 2. Finding the right selection of gifts for everyone (28%) 3. Lack of time to get it all done (20%) Additional finding - 46% answered yes when asked if they would do more Christmas gift shopping online specifically because of high petrol prices - 42% of respondents say they will shop for gifts online while at work. 45.2% of men surveyed admitted that they will shop online while at work, while only 34.7% of women will count on shopping online while at work as an option - About the same percentage of respondents answered that they will buy Christmas gifts online this year for pets (17%) as they will for co-workers (18%) Survey Methodology This Christmas shopping survey was conducted by PriceGrabber.com in October 2005. The survey ran from October 12-19 October 2005. It was administered online among a random sample of individuals. The total sample size was 3,012 respondents, 1,045 females and 1967 males. The confidence interval for all results is 95% with a margin of error of approximately +/-3 percentage points for the entire sample. LONDON - BUSINESS WIRE Nov. 2, 2005 Article Directory: http://www.articledashboard.com Article by Iggy Quazi director of Ecommerce business Mouse2House based in Essex, England stocking a wide range of digital imaging devices. For more information visit www.mouse2house.co.uk for the latest digital media products. For fax toner and ink cartridges see www.mouse2house.co.uk/index.php?CatURN=37 |
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