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Is Chiropractic Marketing With Pay Per Click Worthless?
Personally, I am known throughout the chiropractic marketing world as the social media expert, YouTube chiropractor, video marketing and social networking authority. I choose to take advantage and teach others how to mine these free websites for tons of new patients and create multiple sources of income. But, in lieu of this I have a confession. My confession is that for the longest time I ran pay per click advertising. Not only did I utilize it, I was running killer campaigns that would get me 15 new patients per month on average. Did it happen overnight? Absolutely not! I spend $10,000 on this type of medium before I found a formula that worked. If you don't have money to lose for testing and tweaking your ads then you should probably stay away from pay per click advertising. So, what can you do if you're trying to get the most bang for your buck in this economic crisis that we are facing? Well, I strongly feel that harnessing free mediums of chiropractic marketing and advertising first is where you should begin. One of the main reasons is because there is no financial risk, period! Another reason is because websites like YouTube, Facebook, and MySpace are in the top 8 most popular and visited websites in the world. You are simply putting your message and your story in front of masses of targeted people. You can meet people that have the exact same interests as you along with tons of members in your local community. With a simple click of a mouse you can be spreading your chiropractic message and promoting your practice like wildfire. Video marketing is also going to stomp the search engines like Google and Yahoo in 2009 so be prepared. Over 50% of all online content at this moment is video and it will continue to dominate the organic search results for years to come. People get a chance to see and know you before ever walking into your chiropractic office. This is great PR and and has been shown to be the best virtual medium for acquiring new chiropractic patients on the planet! If you choose to utilize pay per click (PPC) for your chiropractic marketing and advertising, make sure to set a daily spending limit. This was a rookie mistake that I made about 5 years ago when I dove in. You can literally specify that you only want to shell-out $20 dollars a day and Google will run your ads sporadically and dispersed so you will still get exposure. I didn't set a limit originally and I unintentionally spent about $130 my first day! PPC is by no means worthless, but there is an appropriate time and a place to use it. Whether you can get 40 new patients a month out like some chiropractors claim is up in the air. Make sure you are willing to pay $1-5 dollars per click, too. Depending on your area, this may very well be more or sometimes less costly. It is also best to put a specific condition in the headline like "back pain." Many times I see chiropractors use their personal or practice name which is a bad idea. Put your ego aside and focus on the patient and what condition they are seeking relief from. This will assure you a higher return on your investment and better response. - Matthew J. Loop, DC Article Directory: http://www.articledashboard.com Want to get tons of New Patients every month with free Chiropractic Marketing? Learn how to make $30,000 + / month and create multiple sources of income with this ultimate social media video training series. Visit dcincome.com right now before your zip-code is gone for good! |
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