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Is Local Online Marketing Better Than Local Search Engine Marketing?
Direct mail is just about always looked at even if it is afterward thrown away. Postcards are almost always read before they are thrown away or used later. Radio advertising and marketing can be rewarding, but the audience has to be listening to the precise station at the precise time your advertisement plays, or your try is of no use. Similarly with TV. Newspaper advertising should work, but the reader is required to discover your ad in the newspaper, if the shoppers open the paper at all. But no one walks out to their mailbox, pulls out their bunch of mail, and disposes of it without investigating pretty much every section of their daily mail. Perhaps 35% of major companies utilize Twitter, Perhaps 60% utilize Facebook. But 100% utilize direct mail. The real reasons? Because your response could be tracked. Direct mail pieces are generally used later, looked at another time, shown to friends, and brought into a local business to have as a shopping list. But what's the single most valuable use for direct mail, particularly postcards? Pretty much every marketing and advertising concept utilized in local small business; direct mail, signage, tv, radio, and more really needs a link to your business website. Also there needs to be a reason for the shoppers to want to look at your website. It could be a contest, coupon, special offer, free report, free helpful articles....anything that creates a yearning to visit your website. Just saying "Find out more at our website" is not a good enough reason to stop at your website. "Visit our website and receive a $20 Gift Certificate which may be used for any new purchase" is a rationale to look at your website. Direct mail, Yellow Pages, TV, postcards, and radio all still create profit if they're utilized shrewdly, and your responses tested. Considered one of the most productive methods to assure that your marketing and advertising is profitable is to make every offline ad a link to your business website, where you may give a more complete story as to why the customer should go to your retail store or telephone your local small business and purchase from you. Why do you need to possess an online presence? This year fully 67% of all of the Yellow Page searches are completed online as opposed to with your Yellow Page print directory. And how are people performing these searches? With Google and Youtube. Almost never on Facebook. Almost never on Twitter. When people are searching for real information online in order to progress to a purchasing choice, the customers go to Google. Your second place they try is Youtube. Everyplace else combined will be a remote third place. Now, how can you guarantee that you will have the biggest and most compelling exposure on Google or Youtube? Almost never by getting one listing, and hoping that you are found on the first page of a Google search. It's not by paying for high-priced Pay Per Click advertisements. In local online advertising PPC advertisements aren't even effective.. Publicity releases, news items, articles, videos, and reviews concerning your local business are what stick out to the customer. You could either create this work yourself at no expense, or simply recruit someone to take action for you. But, I'm not simply talking about one article, one video, or even one website. You'll need to absolutely dominate your local online search results. To achieve this, you should get your information (articles, videos, etc) on various websites, each offering the capacity to get found highly in the Search Engines (Google is the largest search engine). Getting "Featured Listings" with online directories is just one such waste of profit. Frankly, you will discover plenty of Online Advertising Myths found on the internet which have been distributed by individuals that have not actually earned a dime by advertising their main company online. The stuff you want to stay away from is marketing online with one of those rip-off artists, and after you receive no response, convincing yourself that local online advertising does not produce a profit after all. Article Directory: http://www.articledashboard.com Claude Whitacre is writer of the book The Unfair Advantage Small Business Advertising Manual. Claude gives talks to associations and groups of independent small business owners showing them the way to very dramatically add to their online advertising and marketing results, at no cost to them. To find out more about Claude Whitacre and his services, drop by www.claudewhitacre.com |
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