Is Mlm Dead? The "coffeehouse Letter" Rant

Actually the internet can be a extremely large place however I suppose it had to happen sooner or later.

I inevitably stumbled across the famous “Coffeehouse Letter”
It was allegedly drafted by marketplace icon Mike Dillard in 2007.

Wow! Remarkable read. As I scanned through it hitting the highlights all I could do was roll my eyes and shake my head in amusement but then pow!

Many extremely insightful truths about the Network marketing market began to roll off the page after which they they had me, I read every word of the "Coffeehouse Letter" and at the end I was irritated.

So why was I upset?

I guess it's that thing we all don't like, getting smacked in the face with a reality we really don't choose to be aware of.

We realize its truth because as soon as you are exposed to it, you kind of recognize that you have known it all along. It brings that degree of uncertainty that you have been trying to keep out of your consciousness to the surface where you at long last are forced to look at it, and deal with it.

Just so I do not leave you too mystified, let me summarize.

The "Coffeehouse Letter" is a truth or a rant depending on how you want to look at it with regards to the validity of the Multi Level business model as a valid success vehicle in today’s business environment.

The publication basically says: “Network marketing is dead, and the world wide web killed it”.

Now it’s pretty obvious to anyone that has been around Multi-level marketing for a number of years, that Network marketing in today's market is a enormously different animal than it was 15, or even 10 years ago.

The "Coffeehouse Letter" points out that the Mlm business model is really a victim of its own success and of the world wide web age.

Look if you're in the industry, you most likely already are aware of precisely what the defects are.

Creating an all volunteer sales force and afterwards developing that team into an organization of 10,000 or more is not easy. The recruiting is challenging, the fall out ratio disappointing, the duplication tricky. But hey let’s get realistic here, any business venture is difficult. Nonetheless the benefits if you hit a home run are well known.

If you’re able to get that group up and off the ground and you have a hot opportunity which has a exciting key product, the sky’s the limit and the rewards are legendary.

Of course I am a huge believer in Multi level marketing along with the network marketing industry. It is known as a true win-win business model where you're able to only achieve because you enable others to excel.

Then what is it about today’s market that makes it unique. Well in a word the the net.

Now in a way the online world has made prospecting so very much quicker than it ever was before. In today's times, I send a prospect an e mail and they have the business presentation in a heartbeat!

On the other hand did the web age also unlock a Pandora’s box of pain for the Multi-level marketing marketplace?

In fact in a word, yes.

Currently, multilevel marketing businesses can be launched within the blink of an eye, competition for your organization could be as close as the next e-mail blast and well known leaders repeatedly spin from deal to deal these days much like a game of musical chairs.

However is Network marketing really Dead? And if so, exactly what are the alternative options?

The "Coffeehouse Letter" concludes that the fix is using a effective “Top Tier” “Get Paid Today” "GPT" building strategy.

Can the "GPT" approach truly work as a realistic option and is it absolutely the remedy to all the issues of Multi-level marketing in the 21st century.

"GPT" definitely is an attractive, highly effective option, and I can see why it speaks to a great deal of business people. It promises a path to attain rather substantial cash significantly quicker, a couple of months as opposed to a couple of years, but realistically in all probability tops out at 7 figures a year.

Multilevel marketing takes much more time but you are leveraging through a substantially larger group so the top income could be substantially bigger.

So lets see is the "Coffeehouse Letter" fact or fiction? MLM may possibly not be dead, but you do really have to play the game differently in today's transitional market than you did in the past. That you need to embrace the changes in the market, adjust your marketing and advertising strategy but most of all learn about ideas on how to build fast.

Now I guess in the final analysis, you pay your money and you also make your choice. Which system you may be attracted to depends on your overall monetary objectives and how long that you're willing to work to obtain them.

By: Marc Barrett

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Marc Barrett is an industry legend and expert in MLM for over 22 years. His nationally recognized expertise in marketing has helped thousands reach their goals. To see the full text of the Coffeehouse Letter go to coffeehouse-letter.info For a special free training on his personal building stratigies go to marcbarrettmarketing.com