Google have cut the page rank of many websites in their latest toolbar update. Many webmasters seem to be very upset by this and have been a bit of a whinge on the SEO forums. They seem to react like they have been punished by Google and worry that their website has been penalised in some way. So why is such a fuss made over this toolbar ranking, is the page rank of a website really that important?
The answer to the above question is a big fat no. The people are moaning that their website has had a page rank deduction really need to get a life. A couple of years ago all anybody ever seemed to talk about was page rank. The higher the page rank of a website, the higher its rankings would be and the more traffic it would receive, the best sites also seemingly had the highest page rank. This is no longer the case, take for example the website seroundtable.com. This is a very high traffic website, it has very high rankings in Google yet the site has a page rank four. I have a blog which has a page rank of five and attracts hardly any traffic at all.
The webmasters who are upset by seeing their website move from a page rank five to a page rank four are mainly the one's who are new to this game. You do not ever hear any of the experienced webmasters complaining on these SEO forums.
Forget page rank and concentrate on rankings, that's what I say. Do not waste your time debating on forums, spend your time in a more constructive manner by attempting to obtain one-way backward links and by writing new content for your website.
