Is A Commercial Possible For A Small Restaurant Or Bar With A Limited Budget?

If you have a small bar or restaurant, you probably don't think that you have enough money in your advertising budget for a commercial. While you might not have enough to have Christopher Nolan direct your commercial, and you probably aren't going to be able to afford Super Bowl placement, it doesn't mean that you can't afford a commercial. You just have to learn how to make one on a limited budget.

You have a couple of options when it comes to making your commercial. Hiring a professional might not be in the realm of possibility because of money issues. However, if there is a college in your area, you might be able to get the film students to take on a commercial as one of their class projects. You will be able to get the commercial created very cheaply, and it will still look very good.

Of course, since everyone has a camera today, you can even create your own commercial. You need to have a script and a vision, but it shouldn't be too difficult. In fact, you will probably have a lot of fun making it on your own. The commercial should highlight all of the great things about your establishment.

Show the exterior and interior, the restaurant seating, the features that make your place special. Make sure that the commercial reflects your establishment well. If you have a high end bar, you will want to show that in the commercial. The same holds true if you have a fun loving bar with its own cast of regulars.

With a camera and some editing software, you can probably film your commercial and put it together in just a couple of days. It might also be fun to see if some of your regulars want to make their own low budget commercials for your place. You can put them online and have people vote for the one they like the most. You can even offer a few free meals and drinks for the customer with the winning commercial.

If money is an issue, you won't be able to pay for spots on television, but that doesn't mean that no one is going to see the commercial. The Internet has made it simple to put digital content up, and there are a number of different sites where you can upload your commercial. YouTube, Metacafe, Myspace and even Flickr are only a small part of the large list of video sharing sites available for free. In addition to putting it on the video sharing sites, you should also put the video commercial on your website.

By: Danielle Archer

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Danielle archer is part of a team that will gladly share with all restaurateurs (new and established) the accumulated knowledge of years in the restaurant and bar furniture business by providing them with tips and advice in all aspects of running a successful establishment.