Is Adsense Dead?

Well love it or hate adsense is not dead. The only people saying it is dead are those that have been slapped by Google and experienced a big drop in earnings. Okay for sure adsense earnings have taken a tumble since the big Google changed its adwords policy and took most keywords up from 25 cents to $2+. So admittedly this will have caused some advertisers to throttle back on their spending. However there is a big plus as a result of this change for adsense publishers. So what is the upside I hear you cry?

Money, plain and simple. As a result of some adwords keywords going up in price eightfold or more this means that as an adsense publisher the same click is now worth eight times as much revenue to you.

Also if adsense is dead then why isn’t Google going bust? Google makes its money from Adwords revenue, and as it still makes a profit of several hundred million then at a fair guess it still has a lot of advertisers spending money on Adwords. Hence by default it is also paying out a lot to its Adsense publishers.

So whilst people may have seen a drop in there adsense income if you are in it for the long game then you will continue to make money with adsense.

By: goldmedal

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