Is Selecting Colours Really Important In Web Design?
One sign of a well-designed website is its colour scheme. colour selection is vital in creating the look that the site's owner wants to portray. if the website's appearence doesn't meet the user's expectation, then they will leave & probably won't return to the website. This is frequently the reason why a web-site isn't doing as well as it should.
Knowing all about colour perception can make life a whole lot easier when deciding on a colour scheme for a site. knowing the colours that can irritate & those that can calm is important in giving the use a good impression and experience of the site. why would you want to anger a user if you want them to buy from your web-site?
Colour contrast & balance is another good technique. It can be used to direct users to certain pages on the site.
Below are some of the most well-used colours & their emotional connotations.
Red is linked to strength, fire, blood & lust. if it is used sparingly on a light background colour, it can be used to make the most of & highlight.
Blue is the most popular colour & it can denote confidence, loyalty & royalty. the darker end often represents strength whilst the paler end can be used to represent dream and fantasy.
Green can demonstrate feelings of durability, safety & harmony. it is also a great colour to use to emphasise calm & relaxation.
Associated with feelings of cold, royalty, peace & air, blue is the most well-used colour for corporate sites. Itcreates a very different reaction to red.
Green represents nature, environment, peace & luck. Green is a effective colour to use for a calming effect.
Standing for joy, happiness, warning & energy, yellow has a similar impact to red, even though it is not as popular. to can be used to emphasise areas of a site. However, if it's used too much, it can be overpowering.
Like green, brown is linked to nature, calm and relaxation. there's a trend to use wood textures as a background colour to give the feel of organics & the environment.
Grey is usually used to create shiny effects in web design. The colour maybe linked to elegance, stability and boredom.
Brown, particularly the lighter shades can be very calming. Beige is also a top colour in designing for the web as it provides an earthy & relaxed feel. it could also mean tradition, poverty & mother earth.
Grey can be associated with elegance, innovation & the future. The lighter side is similar to white in that it is a exciting colour to use on the background of a website to make a sense of space & modernism.
Knowing what the colours represent & the power of them can be a great benefit when designing sites. by knowing the target audience, designers can thoughtfully choose colours that are associated with the end user thus making the site look appealing & attractive. E-commerce sites can be improved by directing the user to the purchase button by drawing attention and creating contrast.
