Keep It Simple, Stupid!

All over the world, web designers have one thing in common; they despise complexity. According to them, complexity negates everything that is beautiful and kills the soul of a design. Simplicity is often the criterion for beauty. It is often said that a simple yet affordable web page design tends to enhance the user experience and trust. But web site design projects based on the principle of restraint are not easy to design as most web designers can’t handle the complexity of simplicity. This is especially true for e commerce designing, as it requires lots of creativity, courage, virtuosity and imagination. But before we move any further, let’s discuss the advantages of a simple web design.

• A simple design with no frills loads faster even on a slow net connection eventually leading to reduction in waiting periods. A slow loading website tends to frustrate the visitor because of which you could lose a potential customer/client.

• Simple web pages are fun to navigate and are easier to scan.

• Such web site design projects require less man hours to build & design and hence are more profitable.

• Looking from the user’s perspective; it’s easier to understand and make sense of an uncomplicated layout.

• Simplicity is particularly important for e commerce designing as it give the design a more professional look, heightening the company’s repute in the eyes of the user’s.

• Simple websites are liked my web crawlers and help directly in SEO activities. Flash and animated images can not only ruin your web sites presence on search engines but also increase the size of the page, making them slow.

Simplicity has always been appreciated by the masses but the design that looks simple is also the most difficult to create. The sole purpose of being on World Wide Web is to make our lives easy and one must not deviate from this by creating complicated and difficult to use websites. Stick to the basics and make simplicity your best policy.

By: Udit Verma

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Udit Verma is freelance online service consultant and is writing review articles on affordable web page design, online challenges, freelancer web design, logo design projects and information on e commerce designing.