Key For Hypnotherapy Training - Establish Your Niche
I got asked about setting up in business as a hypnotherapist today. I thought I’d share my thoughts… This is something that should be considered at the stage of hypnotherapy training… Prior to being in practice… I certainly wish I’d have known this when I was training as a hypnotherapist.
I’d like to offer up some wisdom that is not my own… to those starting up in our business… Some guidance that I was given by one of my first mentors… I know when I started as a single chap with no mortgage, family of my own or even responsibilty of any kind, I still found it tough to find and discover the best ways to set up a successful and thriving hypnotherapy or personal development buiness. So those with all those responsibilities can find it a soul-destroying, lonely environment at first after just completed a hypnotherapy training course.
The thing that helped me the most, without a doubt?
Ok, you need to become a niche therapist. That’s right you really do need to be a specialist. Focus on your little wedge. It is so much bigger than you realise. It is actually a huge wedge. You can still see people for other things, but get known as being an expert in your niche. Even though it sounds like you are limiting yourself, I guarantee you will get the phone ringing off the hook. You must become the expert in your niche. If there is already an expert in your niche, be the second best. You must have a niche… I just read that back and saw how many times I wrote the word must… Ahem… Excuse me…
What’s more, you have to think about this while you are undertaking your hypnotherapist training!
Having a niche enables you to think nationally or globally. So that you stop thinking locally or provincially. Get out of the notion of being provincial. Battling it out in the doldrums alongside all the other local therapists in the Yellow Pages is a tough place to exist…
I have people from all over the country here and other places come to see me; they are stepping over thousands of people to get to me on the way. I think if you do what you can to become the best and be thoroughly educated in your niche, and know everything that there is to know in your niche… Then that is the way forward…
As an example, my first ever book on my own niche subject was a best seller and (although I am totally biased and I know it) my additional audio masterclass work that builds upon the book, cannot be matched… “BOLD statement to post up on a distributed article Adam” I hear you say… I have more research findings on my niche than anyone can imagine. There are no other book or audio programmes out there that can match what I have to offer in this niche… That is 30 hours of material I can recite at the drop of a hat… Not impressive for the girls or friends in the pub, I realise... But I know my niche…
My good pal in the US Kevin Hogan built his practice in the early days with a fabulous hypnotherapy training programme for overcoming tinnitus, I know lots of others that have gained such credibility from doing similar things… It was/is Kevin that introdued me to this idea.
Then you can think globally. Market yourself as a global or national hypnotherapist; get your specialist area that you work in, in which you are the expert and people will travel around the world to reach you…. Medical professionals will refer you… Heck, they cannot know everything there is to know about every aspect of healthcare can they?
If your market place is made bigger, then your business thrives, doesn’t it?
My experience has been that if you have a niche, you do not need to attempt to be some incredible panacea-type therapist making claims all over the place… A good thriving business is also based on a solid foundation of credibility in my opinion… Niche and credibility seem to go rather nicely hand-in-hand in my opinion.
Are you a therapist or a miracle worker? You want to separate yourself from the charlatans. Unfortunately they are out there; they do exist and you do not want to be associated with those people. Many people associate you with those who make extraordinary claims. You want to have a very successfully designed understanding to how your therapy and your niche works.
We want to create a distinction between the experienced professional and the charlatan… Being a specialist in your niche does that… I make this notion part of my own hypnoterapy training diploma and work out a congruent message from within that niche with all my students… That is how important I think it is to do this at the hypnotherapy training stage.
What expectations should there be in between the client and therapist? There are lots of therapists that are not portraying themselves as they should. Stories of miracles are often exaggerated. My own skin disorder being cured with hypnotherapy brought me into this field, yet I would never make claims that I can cure that same disorder in everyone who comes through my door…
I have read and seen miraculous spontaneous remissions with cancer. When someone has been filled with it and then free of it the next week. These are rare. I have been involved in a handful of clients that have had seemingly miraculous recoveries. They are exceptions. I have seen more clients than almost any other therapist I have met. These seemingly miraculous instances are rare, so I do not tell people that it happens all the time… I think that is credibility and that is the beauty of niche, no exaggeration or need to sell yourself is required… It is inherent… And sells itself…
Delusions of grandeur occur in therapy. Dare I say it, especially in hypnotherapy… I mean, just look around you ;-)
My twopenneth for the day… A real golden key to those considering or within a programme of hypnotherapy training.
Adam Eason is a best selling author, speaker and trainer. Please visit his website for further information on his hypnotherapy training diploma and to receive your free, instantly downloadable hypnosis session and free ebook 'The Happy Brain Manual' filled with tips, strategies and techniques you can apply to your life today! Enjoy. www.adam-eason.com/seminars/hypnotherapy-diploma/
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