A letterhead is what’s going to be at the top of your letter. When it comes to any letter you’re likely to have your name, address, phone number, and company name at the top of the letter no matter what. This is just the standard for any kind of business letter you’ll send out.
But a real letterhead is going to be more than just the information. You will present the information in a more stylish fashion. This will likely consist of some additional image combining all of your basic contact information together. This will definitely contain your company logo.
Sometimes a letterhead will actually wrap around the entire page. You might create a different barrier that loops around the page and is combined with the image at the top of the page. But I would say it’s rather standard that the bulk of your visuals will be right at the top of the page.
Letterhead printing is something that should be done right at the beginning of a business. The earlier you use it the earlier you can benefit from it, even if you aren’t fully aware of just how much that benefit is.
Every single letter you send should have your letterhead on the page. There is never going to be a reason to send a letter without it, and if you set things up properly, the paper you would naturally use for letters will just always have that letterhead. Consider it an extensive of your company logo.
The reason why you should use letterhead printing isn’t immediately obvious, or at least the impact of it isn’t. I would think most would be aware that the primary reason to get a letterhead made is so that you can add that extra visual flare to your letters.
Letterheads can be a powerful marketing tool even if you don’t immediately see the results of it. Letterheads work particularly slowly in the way they influence people.
Part of marketing is getting people to remember who you are and what your company name is. They have to know about you to then think of you when it comes time to buy something. A letterhead is providing your name in a way that draws the eye. They won’t just sweep their eyes across your letter, but pause on your letterhead because it demands attention with its design.
People look at the top of a page first, which is why this design will naturally be there. The first thing they’ll see upon looking at your letter is your strong letterhead, which naturally helps them to remember you, and sets a good tone for the letter that follows.
Letterhead printing is so cheap I don’t see any reason why a company wouldn’t get some done. Such a simple investment can lead to some very effective, long lasting results.
