An important part of your business is having a successful blog to send leads to. As of three or four years ago the word blog was virtually non-existent, but today blogs have become a major and influential part of the World Wide Web. Blogs can be written by individuals who wish to express their thoughts and their daily occurrences, or where people gather to share an interest, i.e. home businesses, and to promote themselves. Many people may think that a blog may not be necessary if you have a landing page up and running, but in reality landing pages only cause a handful of actions from your followers.
A landing page will only get you so far. The main purposes of this type of page is to get visitor to buy something, to get them to click to another page, get a guest to tell a friend, or to get the sightseer to leave you some information in order for you to contact them.
So you may still think that your landing page is all you need, but isn’t this business all about making connections, making your leads feel confident in you and your product? Your blog is a great place to send people to so they can learn more about you.
A simple term: attraction marketing. Making people want to learn more about you and in turn them wanting to know what you have to offer. Give people information but tell them to go to your blog to learn more. Same thing with articles. Give catchy titles, and get your reader intrigued then send them to your blog to read it. By getting your reader to go to your page they will find what they came to look for but then undoubtedly look around, learn more about you, see pictures of you doing activities that you enjoy, your hobbies, hanging out with your friends and family, and see you being a real person. It gives them reassurance that your opportunity is not a scam.
You need to connect to your potential leads in a way that makes them feel comfortable and not like you just want to take money from them. You need to convey your mindset that you are here to help and educate them.
