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Landing Pages - Getting To The Point
Now remember a landing page should be brief and to the point. Upon reading the headline the website visitor will be presented your opening paragraph. You'll want to: a) Continue the thought of the headline. b) Clearly and emphatically state the problem. c) Transition into the solution found listed below in the bullet points. The use of bullets helps the reader isolate and identify the points you are making. Whether you use bullets, numbers, or letters the format is the same. This will help to insure your message is received by the reader in a organized fashion with minimal distractions. Let's have a look at just what type of information your bullet points should contain, what is the intended message, as the website visitor reads them. • You are offering a free giveaway to entice the visitor to subscribe to your list. Your bullets should focus on that. Let your sales page sell your product, your squeeze page needs to emphasize primarily on the free giveaway. • Be clear on what it is you're offering as the promotional giveaway. List its benefits to the reader individually to allow each benefit to 'sink in' as they're reviewed. • When possible number your benefits. This makes it more tangible for the reader and serves to 'magnify' the overall effects of the advantages your promotional giveaway offers them. • When your reader is unlikely to know something don't be afraid to use the word 'secret' in your description. This raises the level of 'desire' within the readers mind due to the sense of 'exclusivity' associated with the word. • Don't misrepresent anything. Over the top claims (hype) that you're unable to deliver will quickly build you a bad reputation. Even though you're motivated to get a reader to subscribe to your list a tarnished reputation is just not worth it. Landing pages are intended to be brief and to the point. Making the most of the few words you use on this page is important. Emphasizing the benefits a visitor will receive from the free giveaway you're offering in a clear and concise manner is your main goal. Article Directory: http://www.articledashboard.com TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For additional online success tips and a free guide that demonstrates how to find both profitable markets and products visit:blogbrawn.com/14488/ |
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