Pay-Per-Click is a way that can make your internet businness take of fast and ”easy” if it´s done correctly. However, if you do it wrong, it can leave you with an empty wallet wondering what went wrong.
Something that is quite common for people who start out with PPC marketing is to not narrow the traffic for the campaigns down enough. If you are promoting kitchen knives you want to make a campaign for kitchen knives and not just knives. However, that´s way to wide in itself, but you get the point.
Another very common mistake that people make is to send the traffic to the main site without considering what term was used in the search.
In one of my previous articles I used an example of someone running a site about poodles, and I will use that here too. So we say that you are running a site about poodles and you are getting traffic targeted for that from the PPC campaign, but it´s targeted only to everything related to poodles.
What you want to do is to narrow it down even further. Let us assume that your poodle site have at least one page related to grooming. We can also assume that poodle grooming is a popular search term for people interested in poodles. Since this is a popular term, you are bidding on it and getting a fair amount of hits from your poodle grooming bids, but you send the visitors to your main site that lists everything related to poodles. This is not the best way to do it.
You want to send the people who are searching for poodle grooming to the pages on your site that is related to this specific topic. Considering how easy it is to find information on the web, surfers have become increasingly lazy. If you can't provide the information they are looking for right away, there is a good chance they will just press the back button and find a site that can. Assume that your surfers doesn't want to search for the things they want. Smack it in their face.
People who are good at PPC and make good money from it usually send their PPC visitors to something referred to as a landing page. These landing pages are pages designed specifically to turn the PPC surfer into a customer or get them to opt-in to an e-mailing list, or both. To build a good landing page that convert the PPC traffic into customers or such is a science in itself and I will not go into that here.
If you send your traffic to landing pages designed for each of the search terms you will have a greater chance of making money from them. Give them a lazy way to find what they want and they will be happy with finding your site.
If you would like to read more articles related to making money online, head over to www.MaverickMoneyMakingHome.com/ where I write about my experience in internet marketing.
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