Marketing professionals have known that promotional and corporate gifts can be a great way to get a brand name across for a very long time, but are some missing the sweet spot by targeting the wrong people? If you are trying to reach the decision makers, the people who sign the cheques and the people who dictate corporate policy, is that plastic exhibition bag really going to cut the mustard? Surely something like a leather folders would go down better?
As anybody who has every operated at executive level within a large corporation, style and image can mean everything. How many executives do you think walk into a board meeting with the marketing equivalent of a grocery bag under their arm? Many of these people will not appreciate a cheaply made promotional product with over the type sales hype printed all over it, you will need to be far more subtle and discreet too catch their eye.
A great form of promotional product that is sure to catch the eye of the sophisticated executive types are leather folios or leather folders, these are stylish gifts that can be used for years to come, carried by almost every member of a corporate management team into every meeting they attend.
When considering what type of marketing details to add to your leather folios, be sure to make sure it is discreet and understated, people are far less likely to want to carry leather folders with over the top, brightly coloured logos and branding, instead go for something like gold leaf, or possibly embossed text, with a small logo.
Remember the type of people you will be targeting with this corporate gift, imagine the kind of leather folios they might actually go out and purchase for their own use, and provide a free equivalent in the form of your promotional leather folders.
How can you distribute these folders to the right people? You could try mailing them, simply call up the switchboard of your target company and ask them to give you the names of their top executives, for a little more targeted approach, ask for the person in charge of purchasing for the kinds of products or services you are promoting, these are the people you need to send your leather folios too.
Cold calling to find contacts is a great way to find the right people to send your promotional leather folders too, but this approach will rule out the possibility of finding random, yet very profitable contacts, one way you might broaden your scope is to arrange for a local hotel to give your free leather folios to people who book a top rate suite, or arrange with an exclusive restaurant to give out your leather folders to their most favoured patrons. However you choose to distribute your promotional leather folders, ensure that they are of the best quality possible, and appear both stylish and functional.
A specialist in executive promotional gifts, Fiona Anderson can advise upon all aspects of designing the perfect corporate gifts for upper management. For more information, contact Leighmans.
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