It is no wonder that a lot of business experts and consultants include letterheads as marketing paraphernalia, albeit these are very useful marketing tools.
The letterhead, whether on print or online, is an effective means of getting your name out there. Your business probably sends out hundreds of emails and letters everyday. Regardless of the purpose of these correspondences, something of your company is sent out to clients and prospective clients daily. Hence, you should not take for granted the letterhead's power in reaching out to your market. It is this forgotten piece of paper that's always out there, and always accessible to your market - perhaps even more accessible than business cards, brochures and other advertising.
The letterhead aids in establishing corporate identity. Brand names and insignias don't always correspond in your market's mind and the simple letterhead can correct this. In brand building, your market should be able to recall you, the products you sell, your tag line, and your logo. These factors are keys to establishing brand loyalty, the goal in any brand building. Your market needs to identify you with the products you sell and your logo.
The letterhead is generally made up of necessary components, which thereby assures that these factors (logo, brand name, tag line, etc.) eventually align with each other in your customer's mind. The letterhead should necessarily have your logo, your brand name and your tag line. Whenever you send out a simple correspondence via mail or email, you are then sending out this message to your customers. Depending on how effectively you designed your letterhead, your clients will eventually associate one to the other. Ideally, in time, your customers can identify your brand just by looking at the logo. Or, they should be able to recall your tag line just by mentioning your brand. Through the simple layout of letterheads, you can achieve this much-sought after recognition from your target market.
Of course, in order for letterheads to work for you, you need to have a good one designed. Even when the components of the letterhead are basically the same, a good design can make sure your message gets across more clearly and more effectively to your readers. A good design sticks to mind, making brand recognition faster for your clients.
In letterhead design, make sure to have a logo that truly represents your company. The logo design should be clean and distinguishable. It should also be simple for easy recall. Pay attention to the color of your letterhead. Some letterheads are effective when printed in black and white; while others would work better if they had some color in them. also, apart from including tag lines in your letterhead, you would also benefit from having a call to action. Call to actions encourage your recipients to do something/ buy. And of course, never forget to include your contact information. Always have a way for your clients to reach you.
Once you have a well-designed letterhead, do not forget to use them. As in any marketing paraphernalia, you have to get your letterheads out there.
