Like Food? Start Your Own Catering Business

Mobile catering has been around forever for people on the go. It takes on many different appearances from a small hot-dog and pretzel stand to a large barbecue kiosk at the local fair. For those who enjoy food and want to share it with others, now may be the time to check into what it takes for you to launch your own mobile catering business. In this article, we'll explore the options, start-up costs, and business issues relative to taking catering on the road.

To begin with, there are many positives features to launching your own mobile catering business. Low start-up costs are at the top of the list. You basically need to finance or lease a food trailer to begin. This is the largest hard asset in your business. You may even have at your disposal a truck, trailer, or van that you can modify to further reduce start-up fees. Another benefit that a mobile caterer receives is that his business can "go with the flow"; it's by in large recession proof. Where other "store front" businesses are stuck in one location, the mobile caterer takes his show on the road. The mobile caterer can pick-up and go where the customers are, but the restaurant in the strip mall can't. Other benefits of a mobile caterer include being your own boss, choosing your on work schedule, and good profit margins as the business owner can set their own prices to a degree as the mobile caterer is offering a special and convenient service to its customers.

Theses convenience is key to everyone. We're an on-the-go society relying upon anything that makes life simpler especially when it comes to the preparation of food. Can you imagine life without the microwave oven or life without the cell phone? In this age, Chinese take-out and pizza delivery often trump the two hour preparation of a gourmet meal for dinner. The average consumer spends over $1000 per year for food prepared away from home, but many spend much more. The mobile caterer can easily tap into this market and gain an advantage on the traditional in-line establishment based on the effort that the operator is willing to put forth in finding customers. A few weeks of circulating professionally made flyers to locations such as construction sites, local businesses, and shopping malls can get you started. Consider placing an insert in the weekend newspaper or writing a blog for the local chamber of commerce to get your catering business going. Also, placing a teaser within the body of your initial promotional material highlighting a special food or offering a unique discount for a certain market segment will be help give you added momentum in the beginning.

Finally, look into good reference material for this type of business. There are many good resources available to potential operators such as books and online tutorials that educate, give advice, tips, and set-up guidance all of which are very helpful.

By: chickie maxwell

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