Like Peas In A Pod

Secret shopping is about training, training, and more training. After the initial breakdown of information there is an important aspect of getting down to the bare essentials of the storage business. Self storage and secret shopping go together like peas in a pod. In self storage you must have product knowledge. You can be as friendly and as helpful and as courteous as you want, but if the fundamentals are not there as to how you should present the customer with the information, then you will be a flop. If there is one thing that can never be stressed enough it is the preparedness factor. So how do you become so prepared that when the time comes, you are flawless and come across as the natural spokeswoman or spokesman for the company? Because at the time you are standing face to face with your customers or make that contact with the prospective customer over the phone, you are at that point, the spokesperson for that company, plain and simple. You are representing them and representing the product that the company offers, advertises and takes pride in. So you need to keep that focus in mind. If you were the owner of the company how would you want your employees to present your products? Storage business is serious business and secret shopping can help your storage business.

But, it is only storage business. It is not like it is brain surgery or anything. No, it is not like brain surgery and for that fact there is nothing like brain surgery so you cannot even compare the two. Those are in two entirely different leagues. But the product that a company offers and advertises should be treated just as importantly because to that owner of the company it is their bread and butter. And it should be given the respect that it deserves, because not only do you represent that company, you are also representing yourself as an employee and a human being. Take pride in what you do.

Now, let us get back to the storage business and secret shopping aspect of it all. After all of the product information is learned, you now have to relay it in such a fashion that is pleasing to the ear and flows smoothly to your customer and keeps them interested long enough for you to give that information to them. The best way to do so is through rigorous practice of your presentation. Secret shopping can help you with your sales script and presentation. Write down what you want to say and information that you want to give regarding the storage business at your property. Keep practicing it and go over your secret shopping evaluations. It is one thing to practice your secret shopping evaluation like you would for a test by studying the materials. But the best way to study the presentation for the storage business you represent is to role play with another person. Try to role play with many people to get the hang of it. You should role play with many different people and role play several times on numerous variations of the way a call could go. Storage business has several types of callers believe it or not. And secret shopping can help you become that sales person that can handle most any situation. You have your storage business seekers that need storage for personal or business reasons. You have irate callers and billing question callers. You have the shoppers and the competitive shoppers. If you only practice one type of call such as, the never rented before caller, then you are fooling yourself. You may be able to wing it if you have not studied your secret shopping evaluation but it is always best to be prepared in order to handle the entire call properly for any type of storage business call you receive. Pick out a few things on your secret shopping evaluation that you would like to role play on, just make it fun. It does not have to be dreadful and boring in order to role play. Make up silly names and silly situations of a rental call. Maybe something like, you want to store your co-workers for the summer. The person playing the storage business professional could ask something like, and how many co-workers do you plan on storing? That would come in handy when trying to figure out a size that would accommodate the number of employees being stored. So turn up the creative juices in your training classes. Make it fun. Keep your employees interested and not falling asleep. Learning is so much easier when it has the fun factor included in it.

By: Self-Storage-Owner

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